5 Steps for Effective Customer Journey Mapping
Creating a perfect customer journey map can enable your customer support team to focus more on particular issues rather than problems brought on by a less personalized customer journey. Definition: A customer’s journey is a map that tracks the buyer’s experience. The star
How to Implement Multi Touch Attribution Modeling?
How to Implement Multi Touch Attribution Modeling? So does your Enterprise need a multi channel attribution strategy? Without doubt. We could extend a dozen reasons but here are two of them – the online and digital worlds have made a customer’s journey complex, different
How Analytics is Re-defining Financial Planning & Analysis (FP&A)
How Analytics is Re-defining Financial Planning & Analysis (FP&A) Every company strives to bring in more money than it spends. But how do you know how much is coming into your company and how much is being spent? That’s where financial planning and analysis
Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition
Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition In 2017, approx. 197 billion mobile apps were downloaded from app stores. This type of app store competition, integrated with faster technology development in the industry, makes new customer acq
Is Combining Marketing Mix Modeling with Attribution Modeling the Way Forward?
How to Combine Marketing Mix Modeling with Attribution Modeling? For decades, traditional marketers faced a challenge while allotting their marketing budgets among various marketing channels. Today, with the advent of digital modes of communication such as television and
Why Adaptive Personalization is Getting Critical for Business
Why Adaptive Personalization is Getting Critical for Business? Way back in 2010, one of the conclusions of the IBM ‘Global CEO Study’ was the acknowledgment by 88% of CEOs that their priority was to get their businesses closer to customers in the next five years. Yet her
Why Your Business Needs Emotion-based Customer Segmentation
Why Your Business Needs Emotion-based Customer Segmentation An article published in the Harvard Business Review (HBR) recently citing fresh research tries to initiate renewed debate on the importance of customer emotions in a marketing ecosystem. It calls for enterprises
The Many Benefits of Customer Segmentation
The many benefits of customer segmentation This is the last in the series of the ‘Operationalizing Data Analytics’ blog posts but certainly not the least important. Readers may recall an earlier post in this series called, ‘How To Build A Customer Profile Base’. Today’s
Understanding The Basics of Business Rules and Rules Engine
Understanding business rules and rules engine (Business Rules Engines BREs) A few posts earlier, I had spoken of operationalizing data analytics and some of its crucial components. While I have already touched upon how to build a customer database and how to draw up a pros