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Marketing is Strategy and Strategy is Destiny

How Marketing is Strategy and Strategy is Destiny? In an article in the December 2013 issue of the Harvard Business Review, Author Professor Niraj Dawar argues that today upstream activities – such as sourcing, production, and logistics – are being commoditi

| 17 Feb 2014
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The Process of Segmentation

What is the Process of Segmentation? The question I attempt to answer in this post: Is there a scientific way of process of segmentation based on several dimensions? We all know that we can plot the shape of a curve on a two-dimensional graph or draw the shape of an objec

| 18 Aug 2013
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Experimenting and Optimizing with the Email Content

Experimenting and Optimizing with the Email Content Experimenting and optimizing with the email content. Once you have identified the customer segment that you want to target, the next monumental task in front of the direct marketing folks is to grab the attention of the

| 30 Jul 2013
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