Is your business stagnating? Are your marketing dollars not really giving the expected results? Is your marketing not aware which channels are drawing in the most customers? Then, this is the right time for you to implement mutli-touch attribution modeling.
A customer data platform (CDP) is software that unifies data. With it on top of your MarTech stack, A CDP enables you to manage your customer experience at all point of contact - marketing, customer service, and product. Marketers can build 360-degree customer profiles, analyze data and get "real" results using this platform.
The word dirty data refers to information that is inaccurate. Completely removing dirty data from a source is not practical or possible but there are ways around it. Millions of dollars are lost each year due to dirty data. A master data error can have a wide negative impact on business. To improve your data quality, it's useful to know what types of dirty data commonly make their way into enterprise systems.
The idea of the Voice of the Customer (VoC) is to understand how your customers feel about your products and services when they use them, and what they expect from them. This process focuses on understanding customers, their expectations, and developing products to meet those needs. Using data science and analytics tools, Voice of Customer Analytics (VoCA) collects relevant information from unstructured data, such as reviews and data collected from social media websites.