In recent years, businesses have increased their usage of predictive analytics. By analyzing data to predict future outcomes, businesses can make more informed decisions and gain a competitive advantage. However, there is a concern that using analytics like this can be
Voice of Customer, or VoC, refers to the feedback and preferences of customers, which can be collected through various channels such as surveys, feedback forms, social media, and customer reviews. In the retail industry, understanding Voice of Customer data is critical
Today’s marketers have to thread the needle between providing customers an experience that is both personalized, without overstepping into uncanny levels of insight. This means you need a fresh approach to provide a unified customer experience. Speaking in marketing term
The biggest challenge for marketers is to achieve sustainable business growth despite high customer churn rates. While businesses are always interested in increasing the number of potential customers and converting them into paying customers for business growth, they ha
Customer acquisition vs customer retention – which one is more important? This question is unjustifiable, as both are equally important to the growth and viability of an enterprise. However, many companies spend more time and resources acquiring customers and are u
How to Create An Agile Personalized Customer Experience In the digital age we live in, Customer Experience (CX) has become the key differentiator between a successful business and otherwise. Helping businesses in the process of providing a personalized customer experienc
Customer data platforms are a hot topic in the marketing world right now. Many companies are looking to implement CDPs in order to better understand their customers and create more targeted marketing campaigns. In this article, we roll out a roadmap for achieving CDP success in enhancing customer experiences.
With the voluminous inflow of big data in every enterprise today, data chaos is a reality. Managing data is a must requirement.
A Net Promoter Score is a key metric to measure what your customers think of your brand. There are many ways to improve this score.
