Analytics helps Understand Potential of Online Channels in Direct Hotel Bookings
Analytics helps Understand Potential of Online Channels in Direct Hotel Bookings For several years, the hotel industry’s entire pricing strategy globally was – ‘heads in beds’. The thumb rule a hotel’s general manager deployed was – no room must go vacant. Filling
Data-Driven Decision Making for Restaurants Industry
A study from McKinsey states that data-driven companies have a 23-fold increased possibility of client acquisition and a 6-fold increased possibility of customer retention. A couple of blogs posts ago we had talked of how data was fast becoming a very critical component in
Pokémon GO – A New Opportunity for Marketers
Pokémon GO – A New Opportunity for Marketers The world of gaming has not been the same since July 6, the day Pokémon GO was launched. Within days of its launch, it started setting new records. Here’s one – within a week of its US launch, it had over 65 million regi
Data is Most Important Item on Restaurants Menu Today
Data is Most Important Item on Restaurants Menu Today The restaurant menu is the powerful selling tool for your restaurant and acts as the foundation of your customer experience. Which is the single most important ingredient in today’s restaurant business? Data is most im
5 Steps for Effective Customer Journey Mapping
Creating a perfect customer journey map can enable your customer support team to focus more on particular issues rather than problems brought on by a less personalized customer journey. Definition: A customer’s journey is a map that tracks the buyer’s experience. The star
How to Implement Multi Touch Attribution Modeling?
How to Implement Multi Touch Attribution Modeling? So does your Enterprise need a multi channel attribution strategy? Without doubt. We could extend a dozen reasons but here are two of them – the online and digital worlds have made a customer’s journey complex, different
How Analytics is Re-defining Financial Planning & Analysis (FP&A)
How Analytics is Re-defining Financial Planning & Analysis (FP&A) Every company strives to bring in more money than it spends. But how do you know how much is coming into your company and how much is being spent? That’s where financial planning and analysis
Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition
Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition Earlier this week, PayPal’s Director of Mobile Commerce Rob Harper told the audience at a retail conference that choosing not to put mobile strategy as a top priority was exercising the choice to
Is Combining Marketing Mix Modeling with Attribution Modeling the Way Forward?
How to Combine Marketing Mix Modeling with Attribution Modeling? For decades, traditional marketers faced a challenge while allotting their marketing budgets among various marketing channels. Today, with the advent of digital modes of communication such as television and