Retail and Consumer Goods Data Analytics

Higher sales and marketing RoI in the ‘do more with less’ world

While eCommerce sales have accelerated across industries, it has created a data deluge – a boon if you can use it, an unmanageable bane if you can’t manage it.

Express Analytics harnesses the power of data and analytics to help you transform your omnichannel marketing outcomes with improved business and predictive revenue models.

We are laser-focused on helping you leverage insights from your customer data to drive more retail profits with fewer investments.

Real-time agility plays a key role in consumer products. Your teams should be aware of all elements of your business and be able to successfully optimize marketing campaigns or manage inventory.

Express Analytics’ consumer goods analytics enable you to integrate data from numerous origins and analyze that data to make decisions for business growth, including:

Optimizing campaign performance by monitoring KPIs across retailers.

Improving both brands and categories by looking at consumer trends and dividing markets, shoppers, and competition.

Providing visibility into downstream consumer data by combining retail POS syndicated data.

Our unified, data-rich environment, coupled with AI driven predictive algorithms can deliver:

Unified 360-degree customer view from diverse online and offline data sources for personalization and CX at scale

Intelligent, granular segmentation to ensure higher conversions at lower costs

Predictive models for campaign planning to help drive better campaign RoI

Sentiment analysis/ Voice of Customer Analytics (VoCA) for actionable insights that directly impact CSAT scores

AI driven recommender systems for higher conversion at every moment of truth

Any custom model your unique business needs