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Driving Better Results — The Power of Analytics in Advertising

In today’s digital era, the success of a brand is defined by interactions with customers. It has become a major challenge for marketers. Despite its speedy growth, it is surrounded by lost profits, wasted budgets, and poor targeting and monitoring of the operators in th

| 21 Feb 2024

How to Use Data Analytics in the Consumer Goods Industry

In recent years, data analytics has seen exponential growth across multiple industries. The consumer goods and retail industries are among them. The implementation of data analytics in this industry is transforming the way product manufacturers operate, allowing them to

| 08 Feb 2024

Importance of Matchback Analysis for Modern Marketers

The challenge for today’s data-driven world is to understand the effectiveness of marketing campaigns and correctly attribute customer conversations. Matchbacks play a crucial role in this situation. However, the fact is that most direct marketers are unaware of its imp

| 29 Jan 2024

Data Analytics in the Food and Beverage Sector: Examples and Uses

In today’s digital world, data is playing a crucial role in making decisions in different sectors. One such industry that has benefited from the use of data analytics is the food and beverage industry due to the huge demand in modern society.  The food and beverage sector

| 25 Jan 2024

The Future of Recruitment: Use of AI for Better Hiring

Recruitment has become one of the toughest, most challenging, and most time-consuming functions of HR (human resources). Finding the suitable talent for the appropriate position at the right time is very important for the success and growth of any organization.  Especial

| 02 Jan 2024

How to Achieve Business Success with Customer Intelligence

Customer Intelligence (CI) is a crucial aspect of generating sales. Without it, it’s difficult to understand the expectations of customers from your brand and which message will force them to make decisions. Fortunately, it doesn’t have to be challenging to acquire cust

| 07 Dec 2023

How Do You Target the Right Audience using Marketing Intelligence?

As a business professional, you are probably responsible for making many important decisions, whether it be something as simple as drafting a social media post for the company account or coordinating the arrival of a revolutionary product to market. But with the burden o

| 25 Sep 2023

Why Your Company Needs Modern Business Intelligence in 2023?

In 2023, the international business intelligence market size is aimed to register a value of US $28,216.8 million. It is aimed at growing to $56,200.9 million by 2023.  The market value of mobile BI is predicted to reach a CAGR of 22.43% between the forecast period of 2021

| 12 Jul 2023

Innovations in Predictive Analytics: ML and Generative AI

With the introduction of ChatGPT-3 and DALL-E2, the majority of investors started showing interest in businesses building generative AI. Moreover, the fact is generative AI is not enough to reach the needs of the AI revolution. The success of predictive models is relevant

| 09 Jun 2023