How to Use Retail Data Analytics for Customer Retention?
How to Use Retail Data Analytics for Customer Retention? There used to be a time not so long ago when shopping was a flat, unidimensional experience. There was the retailer and there was the customer. The first had something to offer; the latter could either take it or le
Digital Marketing Ecosystem, Where to Start?
Digital Marketing Ecosystem, Where to Start? The New future of Digital Marketing If you have ever been to a large city like New York, you might have had to use public transit. One of how. Digital Marketing Ecosystem, Where to Start? Digital Marketing is rapidly becoming mo
Improving the Response Rates of Email Marketing
If you are like most marketing managers the topmost thing in your mind is to generate more revenue with your marketing spend. Perhaps your performance is measured on it. In effect, you are expected to invent the perpetual machine which takes no input but generates infin
Improving the Response Rates of Email Marketing #2
Improving the Response Rates of Email Marketing Everything in marketing is about being relevant to the context of the customer. Having said that, when we set out on achieving this lofty goal we run into several challenges. One of the major considerations is the definitio
Data Visualization Using Sankey Diagram
Data Visualization Using Sankey Diagram Data visualization offers the best approach for business owners or professionals to communicate data to audiences of non-technical backgrounds. It is one of the greatest ways to simplify the complexity of understanding relationships
Evolution of Analytics Platform
Evolution of Analytics Platform I recently had an opportunity to work on a technology consulting project for one of our customers who are in the services industry providing business analytics solutions. The scope of the project included recommending an “analytical
Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India
Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India (Our objective through this article is to provide insights through the use of data analytics and social media for informed decision making.) Recently 16th (Loksabha) General elections were c
What is Digital Marketing?
What is digital marketing? Some of you must be aware of the recently held general elections in India. The results are out to see. There is much more to learn from the results. While I don’t intend to talk about political learning, my focus is going to be on the us
What is Dimensional Modeling?
What is Dimensional Modeling Profile Dimension (aka Junk Dimension aka Mystery Dimension) Hello readers! I hope you all are enjoying the colorful spring! This time I am going to tell you a story about a new friend of mine, who lives on the Main Street of the Dimensional M