EA's Market Mix Modeling
Increase Marketing Effectiveness Using Machine Learning
![](http://d3caycb064h6u1.cloudfront.net/wp-content/uploads/2022/01/mmm-1.png)
With EA’s Market Mix Modeling, you can find out the historical impact of marketing activities on KPIs such as sales, revenue per customer, etc. Also, forecast the impact of a particular marketing campaign even before execution and optimize your budget despite various business constraints