How Do You Drive Business Success with AI analytics

The use of AI in business analytics has allowed modern automation in the process of data discovery. The outcome is AI analytics that does the data analyst’s task without the same human constraints.  Recently, AI-driven analytics has developed fast, powered by advancements

| 05 Apr 2024
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Get Ready for Future Innovations with Large Language Models

Nowadays, almost all businesses use generative AI and large language models after realizing their ability to boost accuracy in various tasks. These AI models have become the topic of social media discussions nowadays.  This blog explores more on the business and commercia

| 28 Mar 2024
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Why Sports Analytics is Essential for Victory Today

Earthweb’s major data creation statistics reports for 2022 state that the daily generation of data is limited to 2.5 quintillion bytes. With the development of huge amounts of data, crucial information can be accessed by many users and let them make informed decisions. 

| 14 Mar 2024
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Driving Better Results — The Power of Analytics in Advertising

In today’s digital era, the success of a brand is defined by interactions with customers. It has become a major challenge for marketers. Despite its speedy growth, it is surrounded by lost profits, wasted budgets, and poor targeting and monitoring of the operators in th

| 21 Feb 2024
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How to Use Data Analytics in the Consumer Goods Industry

In recent years, data analytics has seen exponential growth across multiple industries. The consumer goods and retail industries are among them. The implementation of data analytics in this industry is transforming the way product manufacturers operate, allowing them to

| 08 Feb 2024
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Importance of Matchback Analysis for Modern Marketers

The challenge for today’s data-driven world is to understand the effectiveness of marketing campaigns and correctly attribute customer conversations. Matchbacks play a crucial role in this situation. However, the fact is that most direct marketers are unaware of its imp

| 29 Jan 2024
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Data Analytics in the Food and Beverage Sector: Examples and Uses

In today’s digital world, data is playing a crucial role in making decisions in different sectors. One such industry that has benefited from the use of data analytics is the food and beverage industry due to the huge demand in modern society.  The food and beverage sector

| 25 Jan 2024
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The Future of Recruitment: Use of AI for Better Hiring

Recruitment has become one of the toughest, most challenging, and most time-consuming functions of HR (human resources). Finding the suitable talent for the appropriate position at the right time is very important for the success and growth of any organization.  Especial

| 02 Jan 2024
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How to Achieve Business Success with Customer Intelligence

Customer Intelligence (CI) is a crucial aspect of generating sales. Without it, it’s difficult to understand the expectations of customers from your brand and which message will force them to make decisions. Fortunately, it doesn’t have to be challenging to acquire cust

| 07 Dec 2023
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