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New CDP buyers must first prioritize value they want: Data veteran Manoj Gupta

As part of our new series – Express Analytics Leadership Forum – we spoke to Manoj Gupta, well-known digital marketer and author of a book on the customer data platform, and asked him to share his experience of working with a CDP.

| 07 Nov 2022
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How To Create An Agile Personalized Customer Experience

How To Create An Agile Personalized Customer Experience In the digital age we live in, Customer Experience (CX) has become the key differentiator between a successful business and otherwise. Helping businesses in the process of providing a personalized customer experienc

| 07 Nov 2022
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CDP Best Practices To Enhance Customer Experiences

Customer data platforms are a hot topic in the marketing world right now. Many companies are looking to implement CDPs in order to better understand their customers and create more targeted marketing campaigns. In this article, we roll out a roadmap for achieving CDP success in enhancing customer experiences.

| 21 Oct 2022
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What’s The Level Of Your Business’ Data Maturity?

With more and more businesses starting to rely on data, it's become imperative that the quality of data is high. One way to assess the quality of your data is through data maturity assessment.

| 14 Oct 2022
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Data Processing: Steps, Types and More

Data Processing: Steps, Types and More In part 1 of this blog post, we discussed data preprocessing in machine learning and how to do it. That post will help you understand that preprocessing is part of the larger data processing technique; and is one of the first steps f

| 10 Oct 2022
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Data Preprocessing In Machine Learning

While analyzing data, you must ensure that it has no errors. Mistakes give a false impression of the overall statistics of the data. To cut down errors, you need to prepare your data. Here's how.

| 29 Sep 2022
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All You Need To Know About Reverse ETL

ETL is an integral part of data warehousing. In addition to being complex, it can also be time-consuming. In recent years, reverse ETL has grown in popularity because it is simpler and faster to complete than traditional ETL.

| 20 Sep 2022
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Mistakes in Identity Resolution That Could Be Costing Your Business Customers

Are you struggling with identity resolution in your business? Learn about the common mistakes that marketers make and how to avoid them!

| 12 Sep 2022
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Data Chaos: What Is It And How Can It Be Resolved

With the voluminous inflow of big data in every enterprise today, data chaos is a reality. Managing data is a must requirement.

| 05 Sep 2022
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