Why Your Company Needs Modern Business Intelligence in 2023?

In 2023, the international business intelligence market size is aimed to register a value of US $28,216.8 million. It is aimed at growing to $56,200.9 million by 2023.  The market value of mobile BI is predicted to reach a CAGR of 22.43% between the forecast period of 2021

| 12 Jul 2023
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Innovations in Predictive Analytics: ML and Generative AI

With the introduction of ChatGPT-3 and DALL-E2, the majority of investors started showing interest in businesses building generative AI. Moreover, the fact is generative AI is not enough to reach the needs of the AI revolution. The success of predictive models is relevant

| 09 Jun 2023
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How to Use QSR Intelligence to Drive Revenue Growth

There is an increase in demand for Quick Service Restaurants (QSRs) with the change in consumption patterns, hectic schedules of people, and expansion of eCommerce channels in the market. By keeping the needs of different fast-food menus and online ordering services in

| 19 May 2023
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Predictive Analytics in Marketing: Hype or Reality?

Latest surveys report that the use of predictive analytics in marketing has increased after realizing its importance at the business level. Organizations looking to stay in a dynamic world use data analysis to predict upcoming shifts. Despite being predominantly used, the

| 05 May 2023
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Power Your Retail Product Recommendation Engine with CIM and CDP

Both eCommerce and retail industries struggle to engage their customers well and boost conversion rates. The time-consuming task for these industries is to monitor their customers’ preferences and tailor suggestions for them. The solution to such a problem is the use of

| 28 Apr 2023
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7 Ways to Boost Retail Revenue using Voice of Customer Data

Voice of customer data is all audience feedback that is collected by an organization from its audiences via reviews, survey forms, and social media comments to realize brand reputation and sentiment.  These insights can significantly impact marketing efforts, product road

| 29 Mar 2023
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Easy Ways to Increase Conversions with Behavioral Segmentation

Segmentation plays a key role in the success of marketing campaigns. Grouping audiences into smaller segments based on their interests, actions, needs, and other attributes confirms that you can solve their queries and sell more products.   Everyone is familiar with the

| 09 Mar 2023
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The Benefits of Identity Resolution in Customer Engagement

Today’s marketers have to thread the needle between providing customers an experience that is both personalized, without overstepping into uncanny levels of insight. This means you need a fresh approach to provide a unified customer experience. Speaking in marketing term

| 28 Feb 2023
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How to Use Behavioral Analytics to Improve Customer Engagement

The biggest challenge for marketers is to achieve sustainable business growth despite high customer churn rates. While businesses are always interested in increasing the number of potential customers and converting them into paying customers for business growth, they ha

| 14 Feb 2023
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