Data analytics has been transforming different sectors for many years, and the QSR (Quick Service Restaurant) sector is one of them. There is an increase in demand for Quick Service Restaurants (QSRs) with the change in consumption patterns, hectic schedules of people, a
Latest surveys report that the use of predictive analytics in marketing has increased after realizing its importance at the business level. Organizations looking to stay in a dynamic world use data analysis to predict upcoming shifts. Despite being predominantly used, the
Both eCommerce and retail companies struggle to track changes in customers’ preferences and constantly update themselves to serve accurate recommendations. The solution to such a problem is the use of AI-driven product recommendation engines. Both retail and eCommer
Voice of customer data is all audience feedback that is collected by an organization from its audiences via reviews, survey forms, and social media comments to realize brand reputation and sentiment. These insights can significantly impact marketing efforts, product road
According to Accenture’s report, today, 87% of businesses concur that traditional experiences won’t meet the demands and expectations of consumers. With the segmentation technology, it’s very easy to understand clients on a deeper level. It plays a key role in the
Today’s marketers have to thread the needle between providing customers an experience that is both personalized, without overstepping into uncanny levels of insight. This means you need a fresh approach to provide a unified customer experience. Speaking in marketing term
The biggest challenge for marketers is to achieve sustainable business growth despite high customer churn rates. While businesses are always interested in increasing the number of potential customers and converting them into paying customers for business growth, they ha
Time series analysis produces a series of information in a specific sequence, so it is not the same as other analyses. The added advantage of such analysis is that it takes responsibility for a smoother data-cleaning process in a business. Time series Analysis is an impo
Businesses invest a lot in numerous customer acquisition and retention strategies to gain fresh customers and see stable financial growth. However, customer acquisition vs customer retention – which one is more important? This question is unjustifiable, as both ar
