Are you struggling with identity resolution in your business? Learn about the common mistakes that marketers make and how to avoid them!
Geospatial data can enhance a business' data assets and provide more valuable insights. Incorporating geographic information into performance analysis can bring to light new insights.
How to Detect Outliers in Data Wrangling: Examples and Use Cases Outliers is the term that strikes your mind whenever you speak about analyzing data. If you are planning to inspect any task to examine data sets, you can make assumptions about the methods used to produce
A Net Promoter Score is a key metric to measure what your customers think of your brand. There are many ways to improve this score.
Propensity modeling is a statistical technique used to predict future events. Machine learning allows companies to build robust propensity models and make accurate forecasts. In marketing, for example, propensity models are used to predict customer behavior.
Analyzing data graphs can help you discover hidden patterns and relationships. Making better business decisions and improving performance are possible when your data is interconnected.
To run a profitable business, you need to know your customers. For which, you need to first segment them. Segmentation can be done in a number of ways, but one of the most effective one is RFM analysis. RFM stands for the Recency, Frequency, and Monetary value.