banner

Topics

Power Your Retail Product Recommendation Engine with CIM

Both eCommerce and retail companies struggle to track changes in customers’ preferences and constantly update themselves to serve accurate recommendations. The solution to such a problem is the use of AI-driven product recommendation engines. Both retail and eCommer

| 28 Apr 2023

7 Ways to Boost Retail Revenue using Voice of Customer Data

Voice of customer data is all audience feedback that is collected by an organization from its audiences via reviews, survey forms, and social media comments to realize brand reputation and sentiment.  These insights can significantly impact marketing efforts, product road

| 29 Mar 2023

Easy Ways to Increase Conversions with Behavioral Segmentation

According to Accenture’s report, today, 87% of businesses concur that traditional experiences won’t meet the demands and expectations of consumers. With the segmentation technology, it’s very easy to understand clients on a deeper level. It plays a key role in the

| 09 Mar 2023

The Benefits of Identity Resolution in Customer Engagement

Today’s marketers have to thread the needle between providing customers an experience that is both personalized, without overstepping into uncanny levels of insight. This means you need a fresh approach to provide a unified customer experience. Speaking in marketing term

| 28 Feb 2023

How to Use Behavioral Analytics to Improve Customer Engagement

The biggest challenge for marketers is to achieve sustainable business growth despite high customer churn rates. While businesses are always interested in increasing the number of potential customers and converting them into paying customers for business growth, they ha

| 14 Feb 2023

Time Series Data: Analysis vs Forecasting

Time series analysis produces a series of information in a specific sequence, so it is not the same as other analyses. The added advantage of such analysis is that it takes responsibility for a smoother data-cleaning process in a business. Time series Analysis is an impo

| 14 Dec 2022

Customer Acquisition vs Customer Retention: Which One is More Important?

Businesses invest a lot in numerous customer acquisition and retention strategies to gain fresh customers and see stable financial growth. However, customer acquisition vs customer retention – which one is more important? This question is unjustifiable, as both ar

| 09 Dec 2022

How to Create An Agile Personalized Customer Experience

How to Create An Agile Personalized Customer Experience In the digital age we live in, Customer Experience (CX) has become the key differentiator between a successful business and otherwise. Helping businesses in the process of providing a personalized customer experienc

| 07 Nov 2022

CDP Best Practices To Enhance Customer Experiences

Customer data platforms are a hot topic in the marketing world right now. Many companies are looking to implement CDPs in order to better understand their customers and create more targeted marketing campaigns. In this article, we roll out a roadmap for achieving CDP success in enhancing customer experiences.

| 21 Oct 2022