Driving Better Results — The Power of Analytics in Advertising
In today’s digital era, the success of a brand is defined by interactions with customers. It has become a major challenge for marketers. Despite its speedy growth, it is surrounded by lost profits, wasted budgets, and poor targeting and monitoring of the operators in the ecosystem. According to studies, approx. 2% to 4% of the… Continue reading Driving Better Results — The Power of Analytics in Advertising
Prasanna Chitanand | 21 Feb 2024
How to Use Data Analytics in the Consumer Goods Industry
In recent years, data analytics has seen exponential growth across multiple industries. The consumer goods and retail industries are among them. The implementation of data analytics in this industry is transforming the way product manufacturers operate, allowing them to make operational business decisions by looking at data-enabled insights. Compared to different industries, the consumer goods… Continue reading How to Use Data Analytics in the Consumer Goods Industry
Prasanna Chitanand | 08 Feb 2024
Importance of Matchback Analysis for Modern Marketers
Today, the web generates millions of orders in the multichannel commerce background. Usually these orders don’t have source codes. An increasing number of catalogers are noticing the importance of matchback analysis to know response to their mailings. However, the fact is that most direct marketers are unaware of its importance. Matchbaccks include matching your order… Continue reading Importance of Matchback Analysis for Modern Marketers
Prasanna Chitanand | 29 Jan 2024
Data Analytics in the Food and Beverage Sector: Examples and Uses
In today’s digital world, data is playing a crucial role in making decisions in different sectors. One such industry that has benefited from the use of data analytics is the food and beverage industry due to the huge demand in modern society. The food and beverage sector has undergone many changes, and as a result,… Continue reading Data Analytics in the Food and Beverage Sector: Examples and Uses
Prasanna Chitanand | 25 Jan 2024
The Future of Recruitment: Use of AI for Better Hiring
Recruitment has become one of the toughest, most challenging, and most time-consuming functions of HR (human resources). Finding the suitable talent for the appropriate position at the right time is very important for the success and growth of any organization. Especially in MNCs, the challenges related to streamlining the whole talent acquisition process carefully while… Continue reading The Future of Recruitment: Use of AI for Better Hiring
Prasanna Chitanand | 02 Jan 2024
How to Achieve Business Success with Customer Intelligence
Customer Intelligence (CI) is a crucial aspect of generating sales. Without it, it’s difficult to understand the expectations of customers from your brand and which message will force them to make decisions. Fortunately, it doesn’t have to be challenging to acquire customer intelligence. In this blog, let’s explore how businesses are leveraging customer intelligence for… Continue reading How to Achieve Business Success with Customer Intelligence
Prasanna Chitanand | 07 Dec 2023
How Do You Target the Right Audience using Marketing Intelligence?
As a business professional, you are probably responsible for making many important decisions, whether it be something as simple as drafting a social media post for the company account or coordinating the arrival of a revolutionary product to market. But with the burden of this many decisions, how do you know if you are making… Continue reading How Do You Target the Right Audience using Marketing Intelligence?
Prasanna Chitanand | 25 Sep 2023
Why Your Company Needs Modern Business Intelligence in 2023?
In 2023, the international business intelligence market size is aimed to register a value of US $28,216.8 million. It is aimed at growing to $56,200.9 million by 2023. The market value of mobile BI is predicted to reach a CAGR of 22.43% between the forecast period of 2021 and 2026. Business Intelligence Definition Business intelligence… Continue reading Why Your Company Needs Modern Business Intelligence in 2023?
Prasanna Chitanand | 12 Jul 2023
Innovations in Predictive Analytics: ML and Generative AI
With the introduction of ChatGPT-3 and DALL-E2, the majority of investors started showing interest in businesses building generative AI. Moreover, the fact is generative AI is not enough to reach the needs of the AI revolution. The success of predictive models is relevant to the science fiction future that the majority of the customers want… Continue reading Innovations in Predictive Analytics: ML and Generative AI
Prasanna Chitanand | 09 Jun 2023
