Prasanna Chitanand

Driving Better Results — The Power of Analytics in Advertising

Analytics Solutions

In today’s digital era, the success of a brand is defined by interactions with customers.

| 21 Feb 2024

How to Use Data Analytics in the Consumer Goods Industry

Analytics Solutions

In recent years, data analytics has seen exponential growth across multiple industries. The consumer goods

| 08 Feb 2024

Importance of Matchback Analysis for Modern Marketers


The challenge for today’s data-driven world is to understand the effectiveness of marketing campaigns and

| 29 Jan 2024

Data Analytics in the Food and Beverage Sector: Examples and Uses


In today’s digital world, data is playing a crucial role in making decisions in different

| 25 Jan 2024

The Future of Recruitment: Use of AI for Better Hiring


Recruitment has become one of the toughest, most challenging, and most time-consuming functions of HR

| 02 Jan 2024

How to Achieve Business Success with Customer Intelligence

Customer Analytics

Customer Intelligence (CI) is a crucial aspect of generating sales. Without it, it’s difficult to

| 07 Dec 2023

How Do You Target the Right Audience using Marketing Intelligence?

Marketing Analytics

As a business professional, you are probably responsible for making many important decisions, whether it

| 25 Sep 2023

Why Your Company Needs Modern Business Intelligence in 2023?


In 2023, the international business intelligence market size is aimed to register a value of

| 12 Jul 2023

Innovations in Predictive Analytics: ML and Generative AI


With the introduction of ChatGPT-3 and DALL-E2, the majority of investors started showing interest in

| 09 Jun 2023