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Data Platform CDP

Try Oyster, more than a CDP - a customer intelligence platform:

  • Increase Return on Marketing Spend (ROMS)
  • Need to integrate all data sources
  • 360 Degree view of customers
  • Improve the customer experience (CX)
  • Add relevance of your marketing
  • Make Contextual recommendations
  • Enhance Personalization
Try our Oyster CDP for One Month at no charge with free support during the trial.

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    Leverage customer data in a privacy-conscious world

    • 1 Integrate Whether copious flow of data or a trickle. Oyster will fetch data from any source fast and easy, keeping customer privacy topmost in mind. Its AI-driven algorithm auto-checks incoming data quality
    • 2 Boost Oyster’s ML analytics /algorithms help build models that can be used to estimate Customer Lifetime Value, product preference, or even predict the future
    • 3 Switch ON Deliver quality experiences across the full customer journey by activating your data across all channels

    CIP = CDP + CI + AI = OYSTER

    Oyster is not just a customer data platform (CDP). It is the world’s first customer insights platform (CIP). Why? At its core is your customer. Oyster is a “data unifying software”. When added to the top of an enterprise’s martech stack, it helps manage your customer experience across every touchpoint – marketing, customer service and product. Oyster adds agility to an enterprise’s analytics.

    Unlike a customer relationship management platform, Oyster collects data from online and offline customers; even anonymous customer data. It collects enterprise data from all sources and makes it available 24X7 to your decision makers within an organization.

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    Data cleansing

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    Transformation and enrichment

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    Data centralization

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    Audience and segmentation


    Features Of Oyster CDP

    Partner with us for all your Analytics needs

    The AI-infused Oyster is packed with automation capabilities that makes day-to-day marketing tasks highly effective. Unlike other CDPs, the Oyster CDP goes beyond just merely integrating various sources of data and provides actionable intelligence obtained from various data points that can be integrated across all the business cells.

    Oyster’s algorithm auto-checks incoming data quality. Then, the identity resolution algorithm is deployed to identify customers. On an ongoing basis the addresses, emails, phone numbers and other aspects of a customer profile are updated Oyster’s recommendation engine provides suggestions to your marketing team at every step of the way.

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    Omnichannel marketing may present countless opportunities for consumers, but at the same time, it poses a challenge for retailers, particularly because no two consumers are alike.

    For any marketing to be effective today, a 360° ‘customer view’ is necessary. Oyster CDP helps an enterprise garner enough information to have a holistic understanding of a buyer to better model their buying behavior. All of which will increase the success rate of your marketing campaigns. to them. Oyster allows you to drill down as much as you want to capture the “connect” between what looks like unrelated data.

    Because we have an identity that links a persona across all devices, we can provide the same quality of customer experience via mobile devices that we might give them in a face-to-face environment.

    How does Oyster Help With Customer Personalization?

    Oyster and Identity Resolution

    Oyster and Identity Resolution

    Most businesses are confused over identity of same customer. Marketers must always be aware of the journey each customer takes to buy across all channels, be it online or online. The full process of creating a 360° customer profile and using it to provide a unified customer experience is referred to as identity resolution.

    In one sentence, it means establishing a customer’s identity across all the channels he uses, and creating a common view of his/her prole. Oyster CDP leaves no ambiguity about a customer’s identity.

    Three reasons – easy launch, easy integration, easy upgrade. For example, one of Oyster’s features is the individual graphical element or GUI that allows enterprises to track and personalize the user interface at an individual customer’s level.

    Oyster’s ML analytics /algorithms have evolved over time and have a very high level of accuracy. We assure you a strike rate of over 90 percent.

    Deploy Oyster to propel your marketing stack into a new orbit altogether.

    Why choose Oyster

    CDP Features


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