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Try Oyster, more than a CDP - a customer intelligence platform:

  • Increase Return on Marketing Spend (ROMS)
  • Need to integrate all data sources
  • 360 Degree view of customers
  • Improve the customer experience (CX)
  • Add relevance of your marketing
  • Make Contextual recommendations
  • Enhance Personalization
Try our Oyster CDP for One Month at no charge with free support during the trial.

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    Leverage customer data in a privacy-conscious world

    • 1 Integrate Whether copious flow of data or a trickle. Oyster will fetch data from any source fast and easy, keeping customer privacy topmost in mind. Its AI-driven algorithm auto-checks incoming data quality
    • 2 Boost Oyster’s ML analytics /algorithms help build models that can be used to estimate Customer Lifetime Value, product preference, or even predict the future
    • 3 Switch ON Deliver quality experiences across the full customer journey by activating your data across all channels

    CIP = CDP + CI + AI = OYSTER

    Oyster is not just a customer data platform (CDP). It is the world’s first customer insights platform (CIP). Why? At its core is your customer. Oyster is a “data unifying software”. When added to the top of an enterprise’s martech stack, it helps manage your customer experience across every touchpoint – marketing, customer service and product. Oyster adds agility to an enterprise’s analytics.

    Unlike a customer relationship management platform, Oyster collects data from online and offline customers; even anonymous customer data. It collects enterprise data from all sources and makes it available 24X7 to your decision makers within an organization.

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    Data cleansing

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    Transformation and enrichment

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    Data centralization

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    Audience and segmentation

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    Features Of Customer Data Platform (CDP)

    Partner with us for all your Analytics needs

    The AI-infused Oyster is packed with automation capabilities that makes day-to-day marketing tasks highly effective. Unlike other CDPs, the Oyster CDP goes beyond just merely integrating various sources of data and provides actionable intelligence obtained from various data points that can be integrated across all the business cells.

    Oyster’s CDP algorithm auto-checks incoming data quality. Then, the identity resolution algorithm is deployed to identify customers. On an ongoing basis the addresses, emails, phone numbers and other aspects of a customer profile are updated Oyster’s recommendation engine provides suggestions to your marketing team at every step of the way.

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    Omnichannel marketing may present countless opportunities for consumers, but at the same time, it poses a challenge for retailers, particularly because no two consumers are alike.

    For any marketing to be effective today, a 360° ‘customer view’ is necessary. Oyster CDP helps an enterprise garner enough information to have a holistic understanding of a buyer to better model their buying behavior. All of which will increase the success rate of your marketing campaigns. to them. Oyster allows you to drill down as much as you want to capture the “connect” between what looks like unrelated data.

    Because we have an identity that links a persona across all devices, we can provide the same quality of customer experience via mobile devices that we might give them in a face-to-face environment.

    How does Oyster Help With Customer Personalization?

    Customer Personalization with Oyster

    Oyster and Identity Resolution

    Oyster and Identity Resolution

    Most businesses are confused over identity of same customer. Marketers must always be aware of the journey each customer takes to buy across all channels, be it online or online. The full process of creating a 360° customer profile and using it to provide a unified customer experience is referred to as identity resolution.

    In one sentence, it means establishing a customer’s identity across all the channels he uses, and creating a common view of his/her role. Oyster CDP leaves no ambiguity about a customer’s identity.

    Three reasons – easy launch, easy integration, easy upgrade. For example, one of Oyster’s features is the individual graphical element or GUI that allows enterprises to track and personalize the user interface at an individual customer’s level.

    Oyster’s ML analytics /algorithms have evolved over time and have a very high level of accuracy. We assure you a strike rate of over 90 percent.

    Deploy Oyster to propel your marketing stack into a new orbit altogether.

    Why choose Oyster

    CDP Features

    Frequently asked questions

    How to Use a CDP to Integrate Customer Data

    A customer data platform (CDP) is a marketer’s best friend. It allows you to collect customer data from various sources and then integrate it into a single database. This gives you a 360-degree view of your customers, which can be used to improve your marketing strategies.

    There are a few different ways to integrate customer data, but using a CDP is often the best option. It can help you collect data from multiple sources, normalize it, and then make it available for use in other systems. This can be extremely helpful in creating a 360-degree profile of the customer, as well as in creating targeted marketing campaigns.

    Customer data integration, the process by which data from multiple sources is combined into a single, unified view, can prove to be quite a challenge for businesses, as it requires clean and consistent data, as well as the ability to connect different data sets.

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    How To Unify Customer Data From Multiple Sources Into Single Platform

    A CDP is a tool that helps:

    • businesses unify this data into a single platform, allowing for a more complete view of the customer
    • enterprises to collect, clean, and manage customer data in one place
    • integrate data from a variety of sources, including website activity, CRM data, and third-party and first-party data. This data can then be used to power a variety of different marketing initiatives, such as personalization, segmentation, and omnichannel marketing
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    What Makes CDPs Different From DMPs And CRMs?

    A CDP is a type of software that helps businesses collect, manage, and analyze customer data. CDPs are different from other customer data management tools, such as data management platforms (DMPs) and customer relationship management (CRM) systems, in a few key ways.

    Here’s how:

    1. CDPs are designed to provide a 360-degree view of the customer, while DMPs and CRMs focus on specific aspects of the customer relationship.
    2. CDPs are built to be easily integrated with other systems, whereas DMPs and CRMs are often siloed.
    3. CDPs offer advanced data analysis capabilities that allow businesses to gain insights into customer behavior.
    4. As customer data grows, so does the need for storage and processing power. A customer data platform can help with this by integrating customer data from multiple sources and making it available for use in real time.
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    How Do Businesses Use CDPs

    CDPs help businesses collect, organize, and activate customer data. They are used to create a single view of the customer, which can then be used to personalize the customer experience and drive marketing and sales decisions.

    • In order to use a CDP effectively, businesses need to have a clear understanding of their customer data and how they want to use it.
    • Once a CDP is implemented, businesses can start to see the benefits of having a unified view of their customer data.
    • This can help businesses improve their customer relationships and drive better business decisions.

    When choosing a CDP, companies need to ensure:

    • their specific needs and goals
    • consider what data they need to collect and how to use it

    Additionally, be sure to evaluate the different CDPs available on the market. When choosing a CDP, be sure to consider your company’s specific needs and goals. Considering these factors before implementing or upgrading software helps ensure successful results without investing more than necessary into new technology solution—and wasteful IT spending along with associated non-compliance fines when maintaining legacy systems or processes!

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    Benefits Of A CDP

    CDPs can be used to help businesses better understand their customers, improve customer service, and personalize marketing messages. In addition, CDPs can be used to integrate customer data from multiple sources, making it easier for businesses to get a complete picture of their customers.

    Here are some of the major benefits:

    1. To build complete customer profiles

    It’s a central hub of all your customer data. Thus, even if you launch campaigns on different marketing platforms such as social media or email, it helps put all audience information in one place. It helps businesses better understand each customer’s journey and how to reach out to them in a better way.

    2. Help with data quality

    Data quality is a critical issue for businesses that rely on customer data from multiple sources. Data can be siloed, outdated, or simply incorrect, which can lead to poor decision-making and customer experience. A CDP can help businesses overcome these challenges by integrating customer data from multiple sources and providing a single view of the customer. It can also provide real-time insights into customer behavior, which can help businesses optimize their marketing and sales efforts.

    3. Deliver personalized experiences

    Today’s customers demand personalization. Businesses need to meet their high expectations for which they need to have a unified customer profile in place. This is what a CDP does effectively.

    4. Enhance customer satisfaction

    Statistics show that CDPs can drive a 10X increase in customer satisfaction, and can thus be a great growth multiplier.

    5. Automate marketing to a large extent

    CDPs are not just mere data hubs, but they have the capability to act on the data through automation. They can be used to anticipate a customer’s needs, for example.

    a CDP can provide insights that can help businesses improve their data privacy and security practices. By using a CDP, businesses can make sure that they are doing everything they can to protect their customers’ data.

    6. Managing data privacy and security

    As more and more businesses move online, managing data privacy and security becomes increasingly important. Customer data is sensitive information that must be protected in order to maintain customer trust. One way to do this is to use a CDP which can help businesses integrate customer data from multiple sources, making it easier to manage and protect. A CDP can help businesses manage GDPR compliance by ensuring that only the necessary data is collected and processed.

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