Oyster is not just a customer data platform (CDP). It is the world’s first customer insights platform (CIP). Why? At its core is your customer. Oyster is a “data unifying software”. When added to the top of an enterprise’s martech stack, it helps manage your customer experience across every touchpoint – marketing, customer service and product. Oyster adds agility to an enterprise’s analytics.
Unlike a customer relationship management platform, Oyster collects data from online and offline customers; even anonymous customer data. It collects enterprise data from all sources and makes it available 24X7 to your decision makers within an organization.