7 Ways to Boost Retail Revenue using Voice of Customer Data
Voice of customer data is all audience feedback that is collected by an organization from its audiences via reviews, survey forms, and social media comments to realize brand reputation and sentiment. These insights can significantly impact marketing efforts, product road
Prasanna Chitanand | 29 Mar 2023
Easy Ways to Increase Conversions with Behavioral Segmentation
According to Accenture’s report, today, 87% of businesses concur that traditional experiences won’t meet the demands and expectations of consumers. With the segmentation technology, it’s very easy to understand clients on a deeper level. It plays a key role in the
Prasanna Chitanand | 09 Mar 2023
The Benefits of Identity Resolution in Customer Engagement
Today’s marketers have to thread the needle between providing customers an experience that is both personalized, without overstepping into uncanny levels of insight. This means you need a fresh approach to provide a unified customer experience. Speaking in marketing term
Prasanna Chitanand | 28 Feb 2023
How to Use Behavioral Analytics to Improve Customer Engagement
The biggest challenge for marketers is to achieve sustainable business growth despite high customer churn rates. While businesses are always interested in increasing the number of potential customers and converting them into paying customers for business growth, they ha
Prasanna Chitanand | 14 Feb 2023
Time Series Data: Analysis vs Forecasting
Time series analysis produces a series of information in a specific sequence, so it is not the same as other analyses. The added advantage of such analysis is that it takes responsibility for a smoother data-cleaning process in a business. Time series Analysis is an impo
Prasanna Chitanand | 14 Dec 2022
Customer Acquisition vs Customer Retention: Which One is More Important?
Businesses invest a lot in numerous customer acquisition and retention strategies to gain fresh customers and see stable financial growth. However, customer acquisition vs customer retention – which one is more important? This question is unjustifiable, as both ar
Prasanna Chitanand | 09 Dec 2022
How to Create An Agile Personalized Customer Experience
How to Create An Agile Personalized Customer Experience In the digital age we live in, Customer Experience (CX) has become the key differentiator between a successful business and otherwise. Helping businesses in the process of providing a personalized customer experienc
Express Analytics | 07 Nov 2022
CDP Best Practices To Enhance Customer Experiences
Customer data platforms are a hot topic in the marketing world right now. Many companies are looking to implement CDPs in order to better understand their customers and create more targeted marketing campaigns. In this article, we roll out a roadmap for achieving CDP success in enhancing customer experiences.
Express Analytics | 21 Oct 2022
What’s The Level of Your Business’ Data Maturity?
With more and more businesses starting to rely on data, it's become imperative that the quality of data is high. One way to assess the quality of your data is through data maturity assessment.
Prasanna Chitanand | 14 Oct 2022
