Time series Analysis is an important and valuable source of information for a wide range of applications. As the volume and complexity of this data continue to grow, so will the demand for experts who can effectively analyze and interpret this data. Table of Contents What
Customer acquisition vs customer retention – which one is more important? This question is unjustifiable, as both are equally important to the growth and viability of an enterprise. However, many companies spend more time and resources acquiring customers and are u
How to Create An Agile Personalized Customer Experience In the digital age we live in, Customer Experience (CX) has become the key differentiator between a successful business and otherwise. Helping businesses in the process of providing a personalized customer experienc
Customer data platforms are a hot topic in the marketing world right now. Many companies are looking to implement CDPs in order to better understand their customers and create more targeted marketing campaigns. In this article, we roll out a roadmap for achieving CDP success in enhancing customer experiences.
With more and more businesses starting to rely on data, it's become imperative that the quality of data is high. One way to assess the quality of your data is through data maturity assessment.
Data Processing: Steps, Types and More In part 1 of this blog post, we discussed data preprocessing in machine learning and how to do it. That post will help you understand that preprocessing is part of the larger data processing technique; and is one of the first steps f
While analyzing data, you must ensure that it has no errors. Mistakes give a false impression of the overall statistics of the data. To cut down errors, you need to prepare your data. Here's how.
ETL is an integral part of data warehousing. In addition to being complex, it can also be time-consuming. In recent years, reverse ETL has grown in popularity because it is simpler and faster to complete than traditional ETL.
Are you struggling with identity resolution in your business? Learn about the common mistakes that marketers make and how to avoid them!
