Why AI Matters in Email Marketing Success: A Comprehensive Insight
Marketing is the major region of business operations where it is said that artificial intelligence is expected to bring crucial change. According to McKinsey, in addition to sales, it is another business department where it will have a major financial impact. As for email
Prasanna Chitanand | 17 May 2024
Growth of Customer Segmentation Analytics with GenAI and ML
The best way to turn your audiences into loyal and valued customers is approaching them at the valid time, at the valid place, with the valid and relevant message. Still many marketing-led businesses don’t have access to complete data to support this fundamental concept
Prasanna Chitanand | 09 May 2024
How to Transform Visual Marketing using Machine Learning
Marketers spend much time understanding how to use visual media to enjoy the benefits provided by visual marketing. They have to set up a suitable ML solution to solve their marketing problems. AI and ML technologies can offer a regularly updated view of the present needs
Prasanna Chitanand | 23 Apr 2024
How Do You Drive Business Success with AI Analytics
The use of AI in business analytics has allowed modern automation in the process of data discovery. The outcome is AI analytics that does the data analyst’s task without the same human constraints. Recently, AI-driven analytics has developed fast, powered by advancements
Prasanna Chitanand | 05 Apr 2024
Get Ready for Future Innovations with Large Language Models
Nowadays, almost all businesses use generative AI and large language models after realizing their ability to boost accuracy in various tasks. With the innovations in artificial intelligence, the two terms large language models and generative AI are used interchangeably. H
Prasanna Chitanand | 28 Mar 2024
Why Sports Analytics is Essential for Victory Today
Earthweb’s major data creation statistics reports for 2022 state that the daily generation of data is limited to 2.5 quintillion bytes. With the development of huge amounts of data, crucial information can be accessed by many users and let them make informed decisions.
Prasanna Chitanand | 14 Mar 2024
Driving Better Results — The Power of Analytics in Advertising
In today’s digital era, the success of a brand is defined by interactions with customers. It has become a major challenge for marketers. Despite its speedy growth, it is surrounded by lost profits, wasted budgets, and poor targeting and monitoring of the operators in th
Prasanna Chitanand | 21 Feb 2024
How to Use Data Analytics in the Consumer Goods Industry
In recent years, data analytics has seen exponential growth across multiple industries. The consumer goods and retail industries are among them. The implementation of data analytics in this industry is transforming the way product manufacturers operate, allowing them to
Prasanna Chitanand | 08 Feb 2024
Importance of Matchback Analysis for Modern Marketers
Today, the web generates millions of orders in the multichannel commerce background. Usually these orders don’t have source codes. An increasing number of catalogers are noticing the importance of matchback analysis to know response to their mailings. However, the fact i
Prasanna Chitanand | 29 Jan 2024
