Growth of Customer Segmentation Analytics with GenAI and ML
The best way to turn your audiences into loyal and valued customers is approaching them at the valid time, at the valid place, with the valid and relevant message. Still many marketing-led businesses don’t have access to complete data to support this fundamental concept in deciding when and how to activate touch points of customers.… Continue reading Growth of Customer Segmentation Analytics with GenAI and ML
Prasanna Chitanand | 09 May 2024
How to Transform Visual Marketing using Machine Learning
Marketers spend much time understanding how to use visual media to enjoy the benefits provided by visual marketing. They have to set up a suitable ML solution to solve their marketing problems. AI and ML technologies can offer a regularly updated view of the present needs of web users, looking at actions taken by them… Continue reading How to Transform Visual Marketing using Machine Learning
Prasanna Chitanand | 23 Apr 2024
How Do You Drive Business Success with AI Analytics
The use of AI in business analytics has allowed modern automation in the process of data discovery. The outcome is AI analytics that does the data analyst’s task without the same human constraints. Recently, AI-driven analytics has developed fast, powered by advancements in AI technologies including machine learning and natural language processing. OpenAI, a top… Continue reading How Do You Drive Business Success with AI Analytics
Prasanna Chitanand | 05 Apr 2024
Get Ready for Future Innovations with Large Language Models
Nowadays, almost all businesses use generative AI and large language models after realizing their ability to boost accuracy in various tasks. With the innovations in artificial intelligence, the two terms large language models and generative AI are used interchangeably. However, even though they offer multiple opportunities for business productivity, they require human intervention to edit… Continue reading Get Ready for Future Innovations with Large Language Models
Prasanna Chitanand | 28 Mar 2024
Why Sports Analytics is Essential for Victory Today
Earthweb’s major data creation statistics reports for 2022 state that the daily generation of data is limited to 2.5 quintillion bytes. With the development of huge amounts of data, crucial information can be accessed by many users and let them make informed decisions. Hence, it is said that data is an integral element of almost… Continue reading Why Sports Analytics is Essential for Victory Today
Prasanna Chitanand | 14 Mar 2024
Driving Better Results — The Power of Analytics in Advertising
In today’s digital era, the success of a brand is defined by interactions with customers. It has become a major challenge for marketers. Despite its speedy growth, it is surrounded by lost profits, wasted budgets, and poor targeting and monitoring of the operators in the ecosystem. According to studies, approx. 2% to 4% of the… Continue reading Driving Better Results — The Power of Analytics in Advertising
Prasanna Chitanand | 21 Feb 2024
How to Use Data Analytics in the Consumer Goods Industry
In recent years, data analytics has seen exponential growth across multiple industries. The consumer goods and retail industries are among them. The implementation of data analytics in this industry is transforming the way product manufacturers operate, allowing them to make operational business decisions by looking at data-enabled insights. Compared to different industries, the consumer goods… Continue reading How to Use Data Analytics in the Consumer Goods Industry
Prasanna Chitanand | 08 Feb 2024
Importance of Matchback Analysis for Modern Marketers
Today, the web generates millions of orders in the multichannel commerce background. Usually these orders don’t have source codes. An increasing number of catalogers are noticing the importance of matchback analysis to know response to their mailings. However, the fact is that most direct marketers are unaware of its importance. Matchbaccks include matching your order… Continue reading Importance of Matchback Analysis for Modern Marketers
Prasanna Chitanand | 29 Jan 2024
The Future of Recruitment: Use of AI for Better Hiring
Recruitment has become one of the toughest, most challenging, and most time-consuming functions of HR (human resources). Finding the suitable talent for the appropriate position at the right time is very important for the success and growth of any organization. Especially in MNCs, the challenges related to streamlining the whole talent acquisition process carefully while… Continue reading The Future of Recruitment: Use of AI for Better Hiring
Prasanna Chitanand | 02 Jan 2024
