How Do You Drive Business Success with AI analytics

The use of AI in business analytics has allowed modern automation in the process of data discovery. The outcome is AI analytics that does the data analyst’s task without the same human constraints. 

Recently, AI-driven analytics has developed fast, powered by advancements in AI technologies including machine learning and natural language processing.

OpenAI, a top AI research company, has made major evolutions in the field with the introduction of GPT-3 and GPT-4, these large language models that can produce natural language text. 

Today, generative AI and AI analytics have more calibre to augment the employees so that business professionals and analysts can get better and quicker data insights immediately whenever required.

What is AI Analytics?

AI analytics is the process of combining AI technologies such as deep learning networks and ML algorithms into business intelligence solutions to change how end users implement, inspect, and share their insights and data. 

In short, AI automates intensive and time-consuming tasks. AI can inspect every piece of data combination to identify hierarchies of bonding’s between various data points quickly. 

If the objective of the analysis is to know data so that companies can make decisions, artificial intelligence data analytics is similar to a data scientist’s team working regularly, responding to inquiries on demand with unmatched depth and speed.     

In addition to structured data origins, AI is progressively able to inspect unstructured data through AI analytics tools like computer vision, speech analytics transcription, and natural language processing (NLP) for video and image analytics.

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How Does AI Analytics Work?

Due to major advancements in computer power and the complication of data platforms, today’s businesses are deploying modern statistical models, decision trees, and rules to produce the latest insights, automate processes, and boost operational efficiencies.   

These modern models, decision trees, and rules are together called “artificial intelligence.”

When AI is implemented to produce new insights, including outliers, seasonality, anomalies, clustering, and time series forecasting, it is collectively called “AI analytics.”

From a business user’s perspective, these latest insights help to know audience behavior in detail, automate processes, and react instantly and perfectly in a dynamic market condition. 

Importance of AI Analytics

Consider an example of an online eCommerce or retail company that is operating as per the dynamic market trend and provides its audiences with accurately unlimited competing options.

Monitoring sales, audience satisfaction, or churn post-fact would be late in this kind of situation.

By the time you identify root-cause reasons and potential issues, it might be too late, and the audience might have gone on.

Retaining the audience is both a bottom-line and top-line benefit because, for new revenue, audience acquisition costs can be higher.

Almost all sectors encounter issues associated with digital transformation, which makes it very important that they follow trends and causal elements by conducting real-time and in-depth data analysis.

In this case, the potential of AI analytics can make a significant impact on the long-term survival of the company.  

The end goal of an AI analytics platform is to support data-powered decisions at the business level.

These platforms allow this process by converting business data into insights and visualizations that offer a starting point for the user to take proactive action. 

The role of AI analytics in businesses includes:

  1. Drastically boosts the speed of analysis, allowing business owners to get their queries answered instantly while simultaneously reducing the volume of labor it requires to get them. 
  2. Offers answers that are typically more focused and useful than a person might produce in the same period.

What are the Benefits of AI Analysis?

The ability of AI systems to inspect data autonomously has many business benefits. Let’s see the other benefits:

Inventive products: AI tools for data analysis can lead to the creation of new products and the upgrading of existing ones. 

Customer engagement: Companies use artificial intelligence analysis to understand what customers want—retain them, acquire them, and develop their loyalty.  

Targeted marketing strategies: Create specified and more focused marketing strategies with analytics from present client purchases.

What are the Pillars of AI Analytics?

AI analytics relies on 4 major AI sub-tasks to offer insights: neural networks, deep learning, machine learning, and natural language processing.

These technologies collectively work together to obtain useful details from diverse and raw data. 

Neural networks: These are algorithms developed to know connections between data points discovered by machine learning.

Inspired by the functionality of the human brain, they contain internally connected layers of neurons, or nodes, that remember and learn from data.

Consequently, the AI tool increasingly becomes wiser and more perfect with time, thus making it more affordable over time. 

Deep learning: These are modern neural networks that process complicated, sensitive data using various layers of networked nodes. 

Machine learning: AI analysis tools use machine learning to automatically discover data trends so they can be integrated for actionable insights.

It helps in processing big data effectively to find related data points for predictive analytics

Natural language processing: NLP allows artificial intelligence analysis tools to know and adapt the human language to process and inspect it for useful information. 

Natural language processing is crucial to perfectly inspecting blogs, social media listening data, news articles, customer reviews, and other text-driven data such as emojis and numbers.

What are the Components of AI Analytics?

Familiarity with the business domain

Any amount of complicated AI models won’t do well if they are implemented with improper goals or are used with incorrect business use cases in mind.

Having a clear understanding of independent and dependent variables and sensible goals given the level and quality of data is important before the development of artificial intelligence analytics

AI models and the required infrastructure

AI models are available in numerous forms, including standard machine learning models, neural networks, and deep learning models that provide recommendations and pattern identification.

A workstream must be produced in advance to combine and organize all necessary data through suitable data pipelines in a unique datastore.

Also, it is crucial to ensure that compute conditions and suitable cloud data stores are provisioned before initiating any production workstream or training. 

AI analytics usage

When working on AI analytics projects, many companies make the mistake of disregarding the business owner.

How a final business user uses AI data analysis insights is a critical problem to concentrate on in advance.

One crucial element in this region is the NLP search for a common business user to access data and all the associated modern AI data analytics insights.

The whole front end of analytics and traditional BI is shaping into the NLP search-based interface.

Inventive audio-visual stories combining AI-driven and traditional insights is one more potential avenue to inspect.

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What is the Difference Between Traditional and AI Analytics?

Let’s review the difference between traditional analytics and AI analytics:

Traditional analytics is usually handled by a technical group of data analysts.

The following instance describes how a group of data analysts might traditionally try to address a business issue:

  1. An event, trend, or incident occurs in an organization over a long duration — for instance, a decrease in sales for the quarter. 
  2. Data analysts then create theories regarding the possible causes of the decrease in sales. 
  3. Later, these theories are inspected against the data for that duration until they identify sufficient evidence to support a specific theory. 
  4. The data analysts then prepare a report summarizing their observations and will frequently present possible upcoming plans for the businesses to follow.

As you see, this entire process, from the first change to deciding the root cause, is time-consuming.

Apart from this, there’s no guarantee that the responses the analysts discover are correct due to their built-in restrictions. 

AI analytics, whereas ML algorithms continuously track and inspect large volumes of data. The outcomes differ from traditional data analytics in:


An AI-powered anomaly identification system learns the usual behavior of the data without being particularly taught what to look for.

It performs it at all levels: channels, products, and revenues per country. 


The AI model will find unexpected declines in revenue and notify the respective teams in real time. 

Additionally, AI-powered analytics solutions use correlation and clustering algorithms to offer effect analysis so that any problems can be solved immediately.

This decreases rectification time by orders of magnitude since the inspection is done regularly and in real-time rather than quarterly, monthly, or weekly at most, as done with traditional data analytics.

AI-powered anomaly detection identifies anomalies quickly. 


Based on ML algorithms, AI-based analytics can learn various patterns of typical behavior perfectly and offer relationships between anomalies in a manner that is hard for an analyst to execute.

The exactness of the ML algorithms depends on how they were developed; they have to independently learn numerous patterns perfectly, which requires the use of various types of algorithms. 

Let’s summarize the differences between traditional analytics and AI analytics:

Traditional analytics
  1. Analysis needs human intervention to test its theories 
  2. Reports on data commonalities, including trends
  3. Data scientists and/or data analysts use this
  4. Hours, days, or weeks — a lengthy process
AI analytics
  1. Machines can perform analysis and test countless combinations of theories
  2. Identifies reasons for data commonalities
  3. Allows business people, data scientists, and analysts to discover insights
  4. It takes only a few seconds

What is the Difference Between Augmented Analytics and AI Analytics?

The subject of AI analytics goes by many names, depending on the industry and customers.

The most commonly seen word in the BI sector of the past few years has been augmented analytics, which involves a suite of AI-enabled technologies that have been combined into BI (business intelligence) and analytics solutions over the past ten years. 

An end-user who uses BI tools and analytics with AI-driven features is referred to as an “augmented customer,” even though this phrase is commonly used in the analytics industry.

What are the Applications of AI Analytics?

Let’s have a look at some applications of AI analytics:

Cloud expense analytics

AI analytics enables you to obtain complete visibility into a business’s cloud expenses, which is challenging to do without the assistance of the program because the cloud ecosystem is continuously changing.

That has become very important as companies report inclining more towards creating multi-cloud environments, as suggested by the 2023 State of the Cloud Report

AI also streamlines the connection of cloud costs with organizational KPIs and offers personalized recommendations for cost reduction. 

Fintech analytics

An instance of prescriptive analytics in the fintech sector is finding and preventing issues associated with security.

AI analytics can track the behavior of operational metrics to close security gaps and take proactive measures associated with security.

By consolidating all data origins into a unique platform, machine learning can be used to know the behavior of these metrics, identify anomalies, and avoid problems in real time. 

Telco analytics

An instance of AI analytics in the telecommunications sector is responding to queries like “Are customers encountering issues related to roaming services?” “Is the network steady?” 

AI can automatically answer these queries by detecting alterations in service quality that can minimize churn and boost ARPU. 

eCommerce analytics

An instance of a diagnostic analytics issue from the Gartner Analytic Ascendancy model is responding to the query, “What are the factors impacting conversion rates?” 

As various data points could be impacting alterations in conversion rate, this is the best application for AI analytics in eCommerce.

Additionally, it is an endless problem to tackle for eCommerce businesses; having a solution that consistently inspects information means that you can identify problems at the beginning.

This can ultimately save enough money for the business.

AI Analytics Use Cases in Business  

Let’s look at various use cases of AI analytics that almost all companies can benefit from:

Demand prediction

Predictive analytics is the best example of this and is one of the renowned applications of AI.

According to McKinsey Digital research, AI-enabled prediction can decrease errors in supply chain networks by around 30–50%. 

Predictive maintenance

This includes AI-driven techniques that are intended to forecast the state of the organization’s equipment and evaluate when required maintenance will need to be accomplished. 

Business tracking

From tracking customer experience to cost and revenue tracking, this is an instance of diagnostic analytics that almost every business can use to enhance client satisfaction, minimize churn, and enhance revenue.

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Why Do You Need AI Analytics Tools?

Customized client experience

AI in data analytics can conduct a deeper analysis of consolidated data using complex models, and then companies can understand possible regions of development ahead of time.     

Predictive customer analytics

Predictive customer analytics algorithms can generate a bulk amount of data to make reliable predictions.         

Behavior sentiment analysis

Companies use AI and analytics tools to study the responses of customers. They can study this data to understand customers’ sentiments at organizational levels and retain them.     

The Role of AI in Data Analytics in the Future 

Today, data analytics algorithms have been impacted by AI, so you can expect AI-enabled machine learning to influence the field.

As more and more companies want to implement AI, they have to improve their present algorithms across their businesses.

This requires them to discover multiple ways to streamline their data collection and inspection processes. 

Whereas the use of AI-enabled algorithms will impact the lives of professionals and data analysts. 

Data analytics has been used to assist companies in making strategic decisions. AI can rely on real-time data analytics to make better and smarter decisions. 

However, only a few companies have adopted AI, and the majority of them are still in the process of implementation.

For this, they have to prepare for a culture shift and organizational change.

This involves keeping more focus on adapting to their business structure, as AI will transform the way data analytics is done. 

Another way to make sure a business is ready for a culture shift is to check the kinds of algorithms it plans to use, how to integrate these algorithms into the business, how it will affect present employment, and what upcoming roles are needed to fully focus on the use of AI algorithms. 

As AI develops and is capable of understanding a wide variety of skills, it is going to become an essential element of the data analytics process.    

Moreover, technology alone cannot do everything, so humans will continue to be a part of the whole analytics process.

As said, AI can perform numerous tasks, but that doesn’t mean it can replace humans completely.

So, there will be a need for experienced data analysts to ensure their algorithms are accurately used and working fine.

Thus, data analytics will become more accurate, quicker, and more accessible than now.


AI analytics is a subset of BI where software demonstrates behaviors related to humans, including learning and reasoning, at the time of data analysis. Businesses have the goal of understanding data in a better way before conducting analysis and then acting accordingly.

Machine learning algorithms used in AI analytics are powerful; they can classify through the huge volumes of data that large companies collect and discover the major bonding’s that grow business.

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