CDP Best Practices To Enhance Customer Experiences
Customer data platforms are a hot topic in the marketing world right now. Many companies are looking to implement CDPs in order to better understand their customers and create more targeted marketing campaigns. In this article, we roll out a roadmap for achieving CDP success in enhancing customer experiences.
Express Analytics | 21 Oct 2022
Data Chaos: What Is It And How Can It Be Resolved
With the voluminous inflow of big data in every enterprise today, data chaos is a reality. Managing data is a must requirement.
Prasanna Chitanand | 05 Sep 2022
How to Improve Your Brand’s Net Promoter Score (NPS)
A Net Promoter Score is a key metric to measure what your customers think of your brand. There are many ways to improve this score.
Express Analytics | 10 Aug 2022
Customer Segmentation Using RFM Analysis
To run a profitable business, you need to know your customers. For which, you need to first segment them. Segmentation can be done in a number of ways, but one of the most effective one is RFM analysis. RFM stands for the Recency, Frequency, and Monetary value.
Express Analytics | 21 Jul 2022
Customer Analytics: How to Use It to Unlock Business Growth
Customer Analytics: How to Use It to Unlock Business Growth What is Customer Analytics? Customer analytics is the powerful and clear investigation of customer information, and behavior with the objective to find out, attract and reach the relevant or suitable prospect. It uses raw data to identify and understand customers’ needs and satisfaction. One main… Continue reading Customer Analytics: How to Use It to Unlock Business Growth
Express Analytics | 30 Jun 2022
Technology Advancements for Clienteling in Retail POS
Clienteling is the process of building relationships with your clients to better understand their needs and provide them with personalized service. In a world where online shopping is becoming increasingly popular, clienteling can help you stand out from the competition and build a loyal customer base.
Hemant Warudkar | 27 May 2022
How to Integrate Lightspeed Retail POS With CDP
It is helpful to understand the in-store shopping and demand of customers with point of sales systems. However, limiting analysis to on-site behavior is only half the picture. Identifying customer expectations and aligning them with marketing is crucial in understanding customer digital activity before the site visit.
Hemant Warudkar | 19 May 2022
Point of Sale Analytics: How to Use Data To Boost Foot Traffic and Promotions
POS terminals aren't just simple tills. They now have the power of a powerful device at the retailer's disposal. The information they collect can be analyzed by retailers to improve customer experiences, anticipate demand, and optimize stock levels.
Express Analytics | 06 May 2022
How Customer Lifetime Value (CLV) is Important for Your Business
Understanding and knowing what your business needs means knowing your customer lifetime value. Knowing more about it will enable you to plan for growth. Start by measuring and defining this value as early as possible in your business. In one sentence, customer lifetime value (CLV) refers to the total amount of money a customer will spend with your business if they continue to buy from you on an ongoing basis.
Express Analytics | 14 Feb 2022
