Data Chaos: What Is It And How Can It Be Resolved
The era of big data has resulted in a lot of businesses struggling to keep up. This is especially true for small businesses who don’t have the manpower or resources to handle it all. According to some studies, on an average, a company today processes between one and 12 million gigabytes of data.
As enterprises grow, the complexity of their data landscape increases exponentially. All of this makes it difficult to execute a customer data strategy at scale. This ability is called data chaos. If you’re feeling overwhelmed by all that incoming data, here are some tips on how to tackle it and to get your business back on track.
Table of Contents
- What Constitutes Data Chaos?
- How Can Your Business Tackle It
- The 4 Major Types Of Data Chaos
- Data Chaos And Marketing
- How to Solve Data Chaos in Your Business
What Constitutes Data Chaos?
With the advent of the Internet and the World Wide Web, many companies underwent a digital transformation. Others are in the process.
On the way, they acquired (and it keeps pouring in) big data. But without proper analysis, it remains just that: big data.
Data chaos is a phrase used to record the situation where business data becomes so complex and unmanageable that it becomes a barrier to executing customer data strategies.
In such a situation, data is unorganized and difficult to process. This can become a major issue for businesses, as it can lead to the loss of opportunities and also negatively impacts efficiency. Data chaos can lead to decreased customer engagement, missed opportunities and higher costs.
How Can Your Business Tackle It
Businesses today are dealing with ever-increasing amounts of data. Thousands of gigabytes are generated every hour.
This data comes from many sources: social media, online and offline transactions, data from the edge (sensors), to name a few. When a business has such large volumes to handle, it is but natural for them to get overwhelmed and fall into a state of “data chaos.”
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Such a state can create problems: missing data, duplicate data, incorrect data, etc. It can, in turn, lead to a decrease in productivity, missed opportunities, and may also create legal complications for a business.
So how do you resolve this issue? What is required is a holistic approach to solve this problem.
There exist a few ways to solve chaos: you can, for example, hire data analysts, implement a data management system, and also having a data governance policy in place.
Data chaos can be intimidating but let it not bog you down or your business will never be able to take off in data analytics.
First and foremost, this means creating a central repository for all data, and then using data governance and data quality tools to ensure that the data is accurate and consistent.
By taking these steps, businesses can get their data back on track and make better decisions about their business.
The 4 Major Types Of Data Chaos
There are four main types of data chaos: Silos, Sprawl, Swamp, and Shadow. Each type has its own unique challenges, but there are some general solutions that can help to get your business back on track.
- Silos: When data is locked away in separate systems, it becomes difficult to access and use. This can lead to lost opportunities, as well as decreased efficiency.
- Sprawl: When data is spread out across different systems, it becomes difficult to find and use. This can lead to duplicate data, incorrect data, and more.
- Swamp: When data is spread out across different systems, it becomes difficult to find and use. This can lead to lost opportunities, as well as decreased efficiency.
To solve these problems, businesses need to create a system where data is centralized and accessible. This can be done through a data management system, or by using data federation tools.
- Shadow: When data isn’t being managed by IT teams, it can lead intermediate legal issues if data isn’t secured properly or if access controls aren’t enforced properly. To solve shadow IT problems, businesses need data governance policies that govern where data lives, who has access, who owns data, who has rights over data sources etcetera. In addition, companies need proper data security tools including data masking tools (for PII), data anonymization tools (for credit cards etc.), database access control tools etcetera.
Data Chaos and Marketing
In today’s digital world, businesses rely on data to make decisions, track progress, and measure success. But with so much data available, it’s easy for things to get out of control. This becomes even more problematic for the marketing and sales divisions.
The only way for marketing to tackle data chaos is to become more agile, and the way to do that is getting a customer data platform (CDP).
We have said this before, and will reiterate here: a central source of truth is required to get on top of such data chaos, and anyone with the right permission settings in an enterprise must be able to quickly access data and its analysis.
A CDP offers that and much more. It enables to draw up a unified customer profile. It breaks down data silos, enabling not only marketing but other cross-functional teams to access data.
Marketing teams can use it to draw up more personalized and targeted campaigns to identify which customers are more likely to respond.
How to Solve Data Chaos in Your Business
Data chaos is a big problem for businesses of all sizes. It can lead to lost sales, missed opportunities, and even legal trouble.
The good news is, there are ways to solve data chaos and get your business back on track.
Here are four major ways to solve data chaos in your business:
- Create a system where data is accessible from all sources. Use a data management system, or data federation tools to resolve this.
- Centralize and access data. This can be done through a data management system, or by using data federation tools.
- Use data security tools to protect your data from unauthorized access. You can do this with data masking tools (for PII), data anonymization tools (for credit cards etc), database access control tools etcetera.
- Create data governance policies to govern where data lives, who has access, who owns data, and who has rights over data sources. A data governance framework helps you manage your data so it’s consistent and reliable. It can also help you establish standards for data quality and storage. Establish data governance teams. Data governance teams can help you ensure that everyone in your organization understands and follows your data governance framework. They can also help you take action when data violates your standards.
Here are some additional measures you may take:
- Invest in data management tools: Data management tools can help you organize and analyze your data so you can better understand how it impacts your business. They can also help you create better customer data strategies.
- Enhance your data analysis capabilities: Data analysis is essential for understanding how your data impacts your business. By enhancing your data analysis capabilities, you can identify trends and patterns that you might not have noticed before.
- Implement data dashboards: Data dashboards help you quickly see how your data is impacting your business. They can also help you identify potential issues.
- Create customer data models: Customer data models can help you understand your customers better. They can also help you generate better customer data strategies.
In conclusion: While digital transformation is a good thing for any business, managing data in a better way is critical and a proven method to increase profits.
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