Why You Need to Implement Omnichannel Retailing Straightaway
Why you need to implement omnichannel retailing straightaway? There was a time when retailers could only fantasize about selling everywhere. It was a retailer’s version of a Utopian dream. Then came technology and big data analytics, and boom, omnichannel retail suddenly was achievable. Omnichannel shopping is really a continuity of the shopping experience. Technology has… Continue reading Why You Need to Implement Omnichannel Retailing Straightaway
Hemant Warudkar | 28 Apr 2017
Why Adaptive Personalization is Getting Critical for Business
Why Adaptive Personalization is Getting Critical for Business? Way back in 2010, one of the conclusions of the IBM ‘Global CEO Study’ was the acknowledgment by 88% of CEOs that their priority was to get their businesses closer to customers in the next five years. Yet here we are, at the start of 2016, and… Continue reading Why Adaptive Personalization is Getting Critical for Business
Hemant Warudkar | 14 Jan 2016
Why Your Business Needs Emotion-based Customer Segmentation
Why Your Business Needs Emotion-based Customer Segmentation An article published in the Harvard Business Review (HBR) recently citing fresh research tries to initiate renewed debate on the importance of customer emotions in a marketing ecosystem. It calls for enterprises to pursue emotional connections as a science, and a strategy. Co-authored by Scott Magids and Alan… Continue reading Why Your Business Needs Emotion-based Customer Segmentation
Hemant Warudkar | 07 Dec 2015
