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Customer segmentation

How Customer Segmentation can be Used in Product Development

How customer segmentation can be used in product development? Customer segmentation is a well-known marketing strategy to attract leads, but one of its uses is also for new product development. Customer segmentation can be a tool for market entry strategy to identify pot

| 11 Feb 2021

Use Of Machine Learning In Marketing: Saving Cost of Customer Acquisition

Use Of Machine Learning In Marketing: Saving Cost of Customer Acquisition Marketers are increasingly finding machine learning (ML) an ally in their work. Although a new entrant here as compared to other fields, the use of commercial machine learning in digital marketing

| 18 Jan 2021

What Is STP ?The Importance of Customer Segmentation and STP Marketing

What Is STP? The Importance of Customer Segmentation and STP Marketing In today’s intense business environment, brands have come around to realize that to hold on to their customers, as well as upsell and cross-sell, they need to “know” their customers inside out. Read i

| 27 Jan 2020

Human Behavior Prediction using Machine Learning Techniques

Customers leave behind an incomprehensible amount of data while they go about shopping. Making sense of that data and reacting in real time are the two things that will keep companies one-step ahead of their customers (and competition) in the present-day customer-centric world.

| 13 Dec 2017

Data Analytics Enriches A Customer’s Gastronomical Experience

How Big Data Analytics is Boosting the Food Industry? Big Data and its analysis have come as a disruptor for the food industry, more so for restaurants. There was a time when restaurants were largely run on the gut feelings of a manager or the whims and fancies of the ow

| 03 Sep 2017

How Artificial Intelligence has Influenced E-commerce – The Customer’s Story

Purchaser intent is akin to a guessing game but AI is taking out some of the guess work. Targeting buyer intent calls for using a combination of active and passive data to accurately deduce, with some degree of probability, whether a customer is in the market right now to buy or not.

| 10 Jul 2017

How Artificial Intelligence has Transformed E-commerce?

How Artificial Intelligence has Transformed E-commerce? Never before have customers been more in control of the retail trade than today. But are they really? Or has the retailer wrested control of the exchange? Let’s revisit this in the light of new technologies an

| 03 Jul 2017

Why You Need to Implement Omnichannel Retailing Straightaway

Why you need to implement omnichannel retailing straightaway? There was a time when retailers could only fantasize about selling everywhere. It was a retailer’s version of a Utopian dream. Then came technology and big data analytics, and boom, omnichannel retail s

| 28 Apr 2017

Why Adaptive Personalization is Getting Critical for Business

Why Adaptive Personalization is Getting Critical for Business? Way back in 2010, one of the conclusions of the IBM ‘Global CEO Study’ was the acknowledgment by 88% of CEOs that their priority was to get their businesses closer to customers in the next five years. Yet her

| 14 Jan 2016