Customer acquisition vs customer retention – which one is more important? This question is unjustifiable, as both are equally important to the growth and viability of an enterprise. However, many companies spend more time and resources acquiring customers and are u
Express Analytics launched an Analytical Customer Data Platform at eTail West 2022 to address the need of retailers
Understanding and knowing what your business needs means knowing your customer lifetime value. Knowing more about it will enable you to plan for growth. Start by measuring and defining this value as early as possible in your business. In one sentence, customer lifetime value (CLV) refers to the total amount of money a customer will spend with your business if they continue to buy from you on an ongoing basis.
Introduction Of Oyster CDP (Customer Data Platform) Oyster is an artificial intelligence/machine learning-powered analytic customer data platform (CDP) and digital marketing analytics platform offered by Express Analytics that provides intelligent prescriptions that go b
Your Guide in Selecting the Right CDP Software Of late, a buzzword in marketing and analytics circles is CDP software or Customer Data Platform. Chief Marketing Officers now have this new weapon in their arsenal to serve customers in an even better, faster, and more gran
Why is Customer Personalization Important? What is customer personalization? How to achieve customer personalization? Data science is helping in rewriting the dynamics of business but in today’s fiercely competitive world the focus is on delivering a highly persona
The Next Big Thing in Analytics is Embedded BI (embedded business intelligence) More and more businesses today are looking at deploying embedded business intelligence solutions. The reasons are many: the huge time gap between delivery, interpretation, and implementation
How to Select An Analytics Platform? Recently Express Analytics was engaged by a client to help them select a Analytics platform for marketing analytics. This led us to ponder the answers to the following questions. What is an Analytics Platform and how is it different fr