customer acquisition

Customer Acquisition vs Customer Retention: Which One is More Important?

Businesses invest a lot in numerous customer acquisition and retention strategies to gain fresh customers and see stable financial growth. However, customer acquisition vs customer retention – which one is more important? This question is unjustifiable, as both are equally important to the growth and viability of an enterprise. Moreover, many companies spend more time… Continue reading Customer Acquisition vs Customer Retention: Which One is More Important?