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Customer Data Platform

Why You May Require Customer Data Platform Consulting

More and more businesses are buying a customer data platform but it’s after purchase that many realize that a CDP poses certain operational challenges; indeed, sometimes understanding how it works itself can pose to be quite a hurdle. This is where a customer data platform consultant can help you get the most out of your CDP, helping you use it to its optimum.

| 14 Mar 2022

Express Analytics Launches Analytics CDP to Help Merchants in 3rd-party cookies

Express Analytics launched an Analytical Customer Data Platform at eTail West 2022 to address the need of retailers

| 25 Feb 2022

Oyster CDP (Customer Data Platform)

Introduction of Oyster CDP (Customer Data Platform) Oyster is an AI/ML powered CDP and marketing analytics platform that offers intelligent prescriptions that go beyond traditional CDP to help brands attain exceptional ROI —from profitable acquisition to predictable rete

| 02 Feb 2022

Role of Customer Data Platforms in A Post Third Party Cookie World

The world is marching towards an era where there shall beno more 3rd-party cookies. In such a world, a customer data platform will play an even more critical role in tracking a customer's journey. The right CDP should be able to aggregate and utilize both first and zero-party data to create real-time, personalized profiles of your customers and prospects, enabling your business to meet them where and when they (customers) want to be met.

| 06 Dec 2021

How to Get Insights from Customer Data Platform?

In this post, we will discuss how you can use data-based insights from a CDP to boost business growth, improve operations, generate new revenue, improve customer relationships, and enhance product development.

| 17 Aug 2021

What Is Data Wrangling? What are the Steps in Data Wrangling?

What Is Data Wrangling? Data wrangling is the practice of converting and then plotting data from one “raw” form into another. The aim is to make it ready for downstream analytics. Often in charge of this is a data wrangler or a team of “mungers”. As any data analyst will v

| 30 Jul 2021

Analytics Dashboards: Some Say The End Is Near, We Say Not So Fast

Analytics Dashboards: Some Say The End Is Near, We Say Not So Fast When a year comes to an end, there’s always a tendency to look back at the days gone by to analyze what certain developments mean for a certain industry or sector. So, as the curtains are set to come down

| 09 Jun 2021

The Growing Importance Of Data Cleaning

Data cleaning is process of deleting incorrect, wrongly formatted, and incomplete data within a dataset. Such data leads to false conclusions, making even the most sophisticated algorithm fail.

| 09 Jun 2021

Building An Easy-To-Understand Analytics Dashboard Is Easier Said Than Done

Building An Easy-To-Understand Data Analytics Dashboard Is Easier Said Than Done Analytics dashboards have evolved over the decades, and now, the latest iteration is the interactive analytical dashboard. With the advent of data analytics, for a business, visualizing the

| 01 Apr 2021