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Resources

Data Chaos: What Is It And How Can It Be Resolved

With the voluminous inflow of big data in every enterprise today, data chaos is a reality. Managing data is a must requirement.

| 05 Sep 2022
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The Why, What And How Of Web Analytics

The advent of standalone digital channels today has made Web Analytics a more all-encompassing term than SEO Analytics which focuses solely on search engine optimization.

| 29 Aug 2022
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Use Location Analytics To Improve Bottom Line of Businesses

Geospatial data can enhance a business' data assets and provide more valuable insights. Incorporating geographic information into performance analysis can bring to light new insights.

| 22 Aug 2022
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Detect Outliers In Data Wrangling: Examples and Use Cases

How To Detect Outliers In Data Wrangling: Examples and Use Cases Outlier Detection: Detection of outliers is a very important part of the data wrangling process. Outliers are those values of an attribute which lie far off from the majority values present for that attribute

| 17 Aug 2022
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How to Improve Your Brand’s Net Promoter Score (NPS)

A Net Promoter Score is a key metric to measure what your customers think of your brand. There are many ways to improve this score.

| 10 Aug 2022
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How To Use Propensity Modeling To Predict Customer Behavior?

Propensity modeling is a statistical technique used to predict future events. Machine learning allows companies to build robust propensity models and make accurate forecasts. In marketing, for example, propensity models are used to predict customer behavior.

| 04 Aug 2022
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Graph Analytics To Find Hidden Patterns And Relationships In Your Data

Analyzing data graphs can help you discover hidden patterns and relationships. Making better business decisions and improving performance are possible when your data is interconnected.

| 26 Jul 2022
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Customer Segmentation Using RFM Analysis

To run a profitable business, you need to know your customers. For which, you need to first segment them. Segmentation can be done in a number of ways, but one of the most effective one is RFM analysis. RFM stands for the Recency, Frequency, and Monetary value.

| 21 Jul 2022
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What Is Automated Machine Learning (AutoML): A Guide

Data is used to teach computers how to learn through machine learning, which is a subset of artificial intelligence. In automated machine learning, the entire process of applying machine learning to real-world problems is automated.

| 15 Jul 2022
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