How Menu Engineering can Push Up A Restaurant’s Profits In the first part of this blog post, we had read about how data analytics is being used by restaurants and fast-food chains in customer segmentation. Today, we will look at how analysis helps to build, or rather
How Big Data Analytics is Boosting the Food Industry? Big Data and its analysis have come as a disruptor for the food industry, more so for restaurants. There was a time when restaurants were largely run on the gut feelings of a manager or the whims and fancies of the ow
Embedded Analytics – Empowering the Masses A business is a combination of various processes. Improvement in that business will happen when all the processes are harmonized. Coordination is needed not only between various departments and their leads but even the emp
“Should your business consider streaming analytics of its big data?” With the increasing deployment of this form of analytics, your business managers may have raised this question in the recent past. If you have not concluded yet, read on. Without a doubt, thi
App Analytics: The Path to Better Apps In last week’s post, I had talked of m-commerce, and how companies could take advantage of the popularity of mobile devices to leverage their brands. In this post, I will examine application analytics and how they can change t
Analytics helps Understand Potential of Online Channels in Direct Hotel Bookings For several years, the hotel industry’s entire pricing strategy globally was – ‘heads in beds’. The thumb rule a hotel’s general manager deployed was – no room must go vacant. Filling
A study from McKinsey states that data-driven companies have a 23-fold increased possibility of client acquisition and a 6-fold increased possibility of customer retention. A couple of blogs posts ago we had talked of how data was fast becoming a very critical component in
Data is Most Important Item on Restaurants Menu Today The restaurant menu is the powerful selling tool for your restaurant and acts as the foundation of your customer experience. Which is the single most important ingredient in today’s restaurant business? Data is most im
An enterprise may have deployed analytics to read the patterns within its data but sometimes, businesses fail to effectively operationalize analytics. This is as good as pouring money down the drain as adopting analytics is only a job half done; ask any data scientist an