Till a few years ago, it wasn't common practice to analyze customer sentiments. Today, sentiment analysis is a viable tool for businesses thanks to technological advances and also to shifts in business mindsets. The interesting thing about it and what makes it different from the other forms of data analytics is that it deals with emotions, and we all know that emotions are never black or white. An enterprise or brand can find out how the world or the consumer feels by doing sentiment analysis. This could be a positive or a negative reaction. So how does social media sentiment analysis work? Read on.
Sarcasm Sentiment Analysis: AI Model to Detect Sarcasm in Social Media What is Sarcasm Sentiment Analysis (sarcastic sentiment detection)? Sentiment analysis of social media means just that – to use data to understand what people feel or think about your product, servic
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Growing Role of Finance Analytics in Banking With the rapid development of digital technology, banks have started to implement business analytics to automate their business processes, maintain customer satisfaction, and drive revenue. If ever there’s been a sector where a
Growing Value of Finance Analytics Since data science went mainstream, financial institutions (FI), including banks have started adopting it, or should one say, adapting to it. Read all about the growing value of analytics in finance and in the financial market. Where fina
