Analytics Solutions

Data Cleansing in 2025: Why It’s the Backbone of Better Analytics

Ever stared at a cluttered spreadsheet full of random dates, duplicate entries, or weird symbols and thought, “What am I even looking at?” You’re not alone. And more importantly, it’s not your fault. And, this mess is exactly what data cleaning is built to enumerate. So, what is messy data? Let’s have a look at… Continue reading Data Cleansing in 2025: Why It’s the Backbone of Better Analytics

The Power of Data Visualization: Turning Complex Data into Actionable Insights

Generative AI: A New World for Accessible Data Visualizations

Today, almost all businesses depend on data to present them clearly, and it is possible only when they implement the right tools for analyzing data. In the world of changing data visualization patterns, generative AI has become familiar.  The ultimate objective of visual data analysis with generative AI is to convert raw data into meaningful… Continue reading Generative AI: A New World for Accessible Data Visualizations

Data Transformation in Machine Learning: Best Methods and Challenges

The fields of data processing and collection have gone through a major resurgence in the past 10 years. Analysts have access to more data than ever before. However, this means that the issue of poor data quality has never been more problematic. As per a survey conducted by Statista, 46% of Chief Procurement Officers interviewed… Continue reading Data Transformation in Machine Learning: Best Methods and Challenges

How Do You Drive Business Success with AI Analytics

The use of AI in business analytics has allowed modern automation in the process of data discovery. The outcome is AI analytics that does the data analyst’s task without the same human constraints.  Recently, AI-driven analytics has developed fast, powered by advancements in AI technologies including machine learning and natural language processing. OpenAI, a top… Continue reading How Do You Drive Business Success with AI Analytics

Why Sports Analytics is Essential for Victory Today

Earthweb’s major data creation statistics reports for 2022 state that the daily generation of data is limited to 2.5 quintillion bytes. With the development of huge amounts of data, crucial information can be accessed by many users and let them make informed decisions.  Hence, it is said that data is an integral element of almost… Continue reading Why Sports Analytics is Essential for Victory Today

Driving Better Results — The Power of Analytics in Advertising

In today’s digital era, the success of a brand is defined by interactions with customers. It has become a major challenge for marketers. Despite its speedy growth, it is surrounded by lost profits, wasted budgets, and poor targeting and monitoring of the operators in the ecosystem. According to studies, approx. 2% to 4% of the… Continue reading Driving Better Results — The Power of Analytics in Advertising

How to Use Data Analytics in the Consumer Goods Industry

In recent years, data analytics has seen exponential growth across multiple industries. The consumer goods and retail industries are among them. The implementation of data analytics in this industry is transforming the way product manufacturers operate, allowing them to make operational business decisions by looking at data-enabled insights.  Compared to different industries, the consumer goods… Continue reading How to Use Data Analytics in the Consumer Goods Industry

How to Use QSR Intelligence to Drive Revenue Growth

Data analytics has been transforming different sectors for many years, and the QSR (Quick Service Restaurant) sector is one of them. There is an increase in demand for Quick Service Restaurants (QSRs) with the change in consumption patterns, hectic schedules of people, and expansion of eCommerce channels in the market. By keeping the needs of… Continue reading How to Use QSR Intelligence to Drive Revenue Growth