Easy Ways to Increase Conversions with Behavioral Segmentation
Marketing AnalyticsAccording to Accenture’s report, today, 87% of businesses concur that traditional experiences won’t meet the
The Benefits of Identity Resolution in Customer Engagement
Customer AnalyticsToday’s marketers have to thread the needle between providing customers an experience that is both
How to Use Behavioral Analytics to Improve Customer Engagement
Customer AnalyticsThe biggest challenge for marketers is to achieve sustainable business growth despite high customer churn
Time Series Data: Analysis vs Forecasting
Analytics SolutionsTime series analysis produces a series of information in a specific sequence, so it is
Customer Acquisition vs Customer Retention: Which One is More Important?
Customer AnalyticsBusinesses invest a lot in numerous customer acquisition and retention strategies to gain fresh customers
New CDP buyers must first prioritize value they want: Data veteran Manoj Gupta
Data leadersAs part of our new series – Express Analytics Leadership Forum – we spoke to
What’s The Level of Your Business’ Data Maturity?
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Data Processing: Steps, Types and More
Analytics SolutionsData Processing: Steps, Types and More In part 1 of this blog post, we discussed
The Importance of Data Preprocessing in Machine Learning
Analytics SolutionsWhile analyzing data, you must ensure that it has no errors. Mistakes give a false