How to Use Behavioral Analytics to Improve Customer Engagement
Customer AnalyticsThe biggest challenge for marketers is to achieve sustainable business growth despite high customer churn
Time Series Data: Analysis vs Forecasting
Analytics SolutionsTime series analysis produces a series of information in a specific sequence, so it is
Customer Acquisition vs Customer Retention: Which One is More Important?
Customer AnalyticsBusinesses invest a lot in numerous customer acquisition and retention strategies to gain fresh customers
New CDP buyers must first prioritize value they want: Data veteran Manoj Gupta
Data leadersAs part of our new series – Express Analytics Leadership Forum – we spoke to
What’s The Level of Your Business’ Data Maturity?
Analytics SolutionsWith more and more businesses starting to rely on data, it's become imperative that the
Data Processing: Steps, Types and More
Analytics SolutionsData Processing: Steps, Types and More In part 1 of this blog post, we discussed
The Importance of Data Preprocessing in Machine Learning
Analytics SolutionsWhile analyzing data, you must ensure that it has no errors. Mistakes give a false
Mistakes in Identity Resolution that could be Costing Your Business Customers
Analytics SolutionsAre you struggling with identity resolution in your business? Learn about the common mistakes that
Data Chaos: What Is It And How Can It Be Resolved
Customer AnalyticsWith the voluminous inflow of big data in every enterprise today, data chaos is a