banner

Email Marketing

Benefits of Targeted Email Marketing

Email marketing offers many benefits. Marketing by email is a great way to customize your campaigns and produce targeted content. One way to do this is to engage an already engaged audience. In addition, it is extremely cost-effective in comparison with other marketing channels.

| 01 May 2021

Use Of Machine Learning In Marketing: Saving Cost of Customer Acquisition

Use Of Machine Learning In Marketing: Saving Cost of Customer Acquisition Marketers are increasingly finding machine learning (ML) an ally in their work. Although a new entrant here as compared to other fields, the use of commercial machine learning in digital marketing

| 18 Jan 2021

Improving the Response Rates of Email Marketing

If you are like most marketing managers the topmost thing in your mind is to generate more revenue with your marketing spend. Perhaps your performance is measured on it. In effect, you are expected to invent the perpetual machine which takes no input but generates infin

| 30 Jul 2014

Improving the Response Rates of Email Marketing #2

Improving the Response Rates of Email Marketing Everything in marketing is about being relevant to the context of the customer. Having said that, when we set out on achieving this lofty goal we run into several challenges. One of the major considerations is the definitio

| 21 Jul 2014

Experimenting and Optimizing with the Email Content

Experimenting and Optimizing with the Email Content Experimenting and optimizing with the email content. Once you have identified the customer segment that you want to target, the next monumental task in front of the direct marketing folks is to grab the attention of the

| 30 Jul 2013