customer Lifetime Value Model

How To Use Machine Learning In Predictive CLV Models (2 of 2)

In the first post on this topic, we defined customer lifetime value (CLV) and learned about customer lifetime value models. How to use machine learning in predictive CLV models (Customer Lifetime Value Prediction Model). In this post, we’ll learn how machine learning can be deployed to predict CLV. Customer Lifetime Value CLV is a customer’s past… Continue reading How To Use Machine Learning In Predictive CLV Models (2 of 2)