Deploy Marketing Analytics for a Nimble, Fast Acting Organization
Deploy Marketing Analytics for a Nimble, Fast Acting Organization Two things are a must for marketing success today – Big Data and Analytics. A slideshow
How Menu Engineering can Push Up A Restaurant’s Profits
How Menu Engineering can Push Up A Restaurant’s Profits In the first part of this blog post, we had read about how data analytics is being used by restaurants and fast-food chains in customer segmentation. Today, we will look at how analysis helps to build, or rather
Data Analytics Enriches A Customer’s Gastronomical Experience
How Big Data Analytics is Boosting the Food Industry? Big Data and its analysis have come as a disruptor for the food industry, more so for restaurants. There was a time when restaurants were largely run on the gut feelings of a manager or the whims and fancies of the ow
Chatbots and Customer Analytics
As we did read in the first part of this blog post, the chatbot space is relatively new. Not all bots are equal, and not many are configured around Artificial Intelligence (AI) yet. But that’s gonna change real quick. Know more about chatbots and customer analytics. Reme
Using Chatbots to Really Understand Your Customer
Using Chatbots to Really Understand Your Customer: Chatbot Customer Journey Using chatbots do you really understand your customer journey? It’s now clear that chatbots are not just passing ship in the night. Over 2.5 billion people worldwide use messaging platforms like W
Using Machine Learning to Enhance Data Quality
Here's how Machine Learning is being used to preserve data quality - A slideshow by Express Analytics explains you the same.
How Artificial Intelligence has Influenced E-commerce – The Customer’s Story
Purchaser intent is akin to a guessing game but AI is taking out some of the guess work. Targeting buyer intent calls for using a combination of active and passive data to accurately deduce, with some degree of probability, whether a customer is in the market right now to buy or not.
How Artificial Intelligence has Transformed E-commerce?
How Artificial Intelligence has Transformed E-commerce? Never before have customers been more in control of the retail trade than today. But are they really? Or has the retailer wrested control of the exchange? Let’s revisit this in the light of new technologies an
Are You An Omnichannel Retailer? Here’s How You can Find Out
Are You An Omnichannel Retailer? – Omnichannel CDP Analytics Do you meet Express Analytics’ criteria for being an omnichannel retailer? Read on… and don’t forget to take the test. How do you know whether your business has the potential to play wit