What is Dimensional Modeling?
What is Dimensional Modeling Profile Dimension (aka Junk Dimension aka Mystery Dimension) Hello readers! I hope you all are enjoying the colorful spring! This time I am going to tell you a story about a new friend of mine, who lives on the Main Street of the Dimensional M
Naming Conventions: What is a Name in Database Design?
Database Design – Naming Conventions What is a name in the database? A lot if you are talking databases (Naming Conventions in Database Modeling). Well, that’s a pretty popular line, however, not most Data Architects would agree with Shakespeare on that! Talking about
Segmentation: An Important Marketing Strategy
Segmentation is an important marketing strategy In the current hyper-competitive business environment, understanding customers’ changing tastes and purchasing behavior is extremely important! Companies that do not track changing consumer wants and needs have seen a decl
Marketing is Strategy and Strategy is Destiny
How Marketing is Strategy and Strategy is Destiny? In an article in the December 2013 issue of the Harvard Business Review, Author Professor Niraj Dawar argues that today upstream activities – such as sourcing, production, and logistics – are being commoditi
The Process of Segmentation
What is the Process of Segmentation? The question I attempt to answer in this post: Is there a scientific way of process of segmentation based on several dimensions? We all know that we can plot the shape of a curve on a two-dimensional graph or draw the shape of an objec
Experimenting and Optimizing with the Email Content
Experimenting and Optimizing with the Email Content Experimenting and optimizing with the email content. Once you have identified the customer segment that you want to target, the next monumental task in front of the direct marketing folks is to grab the attention of the