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Marketing Analytics

How to Improve Your Brand’s Net Promoter Score (NPS)

A Net Promoter Score is a key metric to measure what your customers think of your brand. There are many ways to improve this score.

| 10 Aug 2022

How To Use Propensity Modeling To Predict Customer Behavior?

Propensity modeling is a statistical technique used to predict future events. Machine learning allows companies to build robust propensity models and make accurate forecasts. In marketing, for example, propensity models are used to predict customer behavior.

| 04 Aug 2022

How To Increase RoI Using Marketing Mix Model (MMM)

What if you knew how to sell more for less? We can help you. Marketing Mix Modeling is the secret to your marketing success.

| 24 Jun 2022

Sentiment Analysis Tools: How to Select the Right One for Businesses

It is often helpful to review the sentiments of your consumers when analyzing a business. Analyzing buyer sentiments is to ensure that the perceptions others have of your brand are the same as the ones you believe they should be. Any industry can use sentiment analysis, including finance, retail, hospitality, and technology, using either the available tools or developing it in-house.

| 03 Mar 2022

What Is Marketing Mix Modeling (MMM) and How Does It Work?

Marketing Mix Modeling is a technique for estimating the effects of marketing variables on customer behavior based on mathematical and statistical techniques. The Marketing Measurement Model analyzes the past and predicts the future implications of marketing decisions using statistical and analytical tools.

| 27 Jan 2022

How Real-Time Marketing Analytics Can Change Your Business Strategy?

Increasingly, businesses are realizing that real-time marketing analytics are a must-have in the world of digital marketing. Companies can make better decisions about where to allocate resources and how to adjust their marketing strategies on the fly when they track and analyze data in real time

| 08 Jan 2022

How Can Attribution Models Improve Your Online Marketing?

The attribution model identifies how credit is assigned to touchpoints within the customer journey that lead to conversions for sales and conversions. In data analytics, for instance, the last interaction model gives 100% credit to the last touch points. immediately before a sale. By contrast, first interaction models give 100% credit to touchpoints that lead to conversions. The benefits of marketing attribution includes optimized marketing spend, increased personalization and improved RoI.

| 13 Oct 2021

Role of Prescriptive Analytics in Business Decision Making

Taking a systematic approach to analytics is one of the most important skills any large business should develop. Making the right decisions can be challenging for businessmen, especially if there is limited data available to support the decision. But there are technologies, tools, and techniques that can assist in this process. By analyzing historical data and aggregating it, predictive analytics can forecast future outcomes. It is often referred to as the "proactive component" of data analytics. Nevertheless, there is another technique that is being adopted nowadays by businesses as part of their decision-making process, and that is prescriptive analytics. It provides recommendations or insights that will allow business leaders to make better, quicker decisions in order to maximize the value of their data.

| 08 Oct 2021

3rd-party Cookie Age is (almost) Over: What Advertisers and Marketers Are Doing

The writing is on the wall. The 3rd-party cookie will be discarded eventually due to the growing pressures to maintain an individual's privacy. You might as well start considering alternatives if your advertising and marketing strategies rely on such cookies. Alternatives are being explored by Google and the industry. In the meantime, the best thing you can do is to monitor the market to see what happens.

| 24 Aug 2021