Behavioral segmentation can be particularly effective in today’s digital age, where customers leave behind a wealth of data every time they interact with a brand. What is Behavioral Segmentation? Behavioral segmentation is a marketing strategy that involves dividing
Geospatial data can enhance a business' data assets and provide more valuable insights. Incorporating geographic information into performance analysis can bring to light new insights.
A Net Promoter Score is a key metric to measure what your customers think of your brand. There are many ways to improve this score.
Propensity modeling is a statistical technique used to predict future events. Machine learning allows companies to build robust propensity models and make accurate forecasts. In marketing, for example, propensity models are used to predict customer behavior.
What if you knew how to sell more for less? We can help you. Marketing Mix Modeling is the secret to your marketing success.
It is often helpful to review the sentiments of your consumers when analyzing a business. Analyzing buyer sentiments is to ensure that the perceptions others have of your brand are the same as the ones you believe they should be. Any industry can use sentiment analysis, including finance, retail, hospitality, and technology, using either the available tools or developing it in-house.
Marketing Mix Modeling is a technique for estimating the effects of marketing variables on customer behavior based on mathematical and statistical techniques. The Marketing Measurement Model analyzes the past and predicts the future implications of marketing decisions using statistical and analytical tools.
Increasingly, businesses are realizing that real-time marketing analytics are a must-have in the world of digital marketing. Companies can make better decisions about where to allocate resources and how to adjust their marketing strategies on the fly when they track and analyze data in real time
The attribution model identifies how credit is assigned to touchpoints within the customer journey that lead to conversions for sales and conversions. In data analytics, for instance, the last interaction model gives 100% credit to the last touch points. immediately before a sale. By contrast, first interaction models give 100% credit to touchpoints that lead to conversions. The benefits of marketing attribution includes optimized marketing spend, increased personalization and improved RoI.