Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India (Our objective through this article is to provide insights through the use of data analytics and social media for informed decision making.) Recently 16th (Loksabha) General elections were c
What is digital marketing? Some of you must be aware of the recently held general elections in India. The results are out to see. There is much more to learn from the results. While I don’t intend to talk about political learning, my focus is going to be on the us
What is Dimensional Modeling Profile Dimension (aka Junk Dimension aka Mystery Dimension) Hello readers! I hope you all are enjoying the colorful spring! This time I am going to tell you a story about a new friend of mine, who lives on the Main Street of the Dimensional M
Database Design – Naming Conventions What is a name in the database? A lot if you are talking databases (Naming Conventions in Database Modeling). Well, that’s a pretty popular line, however, not most Data Architects would agree with Shakespeare on that! Talking about
How Marketing is Strategy and Strategy is Destiny? In an article in the December 2013 issue of the Harvard Business Review, Author Professor Niraj Dawar argues that today upstream activities – such as sourcing, production, and logistics – are being commoditi
Experimenting and Optimizing with the Email Content Experimenting and optimizing with the email content. Once you have identified the customer segment that you want to target, the next monumental task in front of the direct marketing folks is to grab the attention of the
