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Customer Analytics

How to Improve Your Brand’s Net Promoter Score (NPS)

A Net Promoter Score is a key metric to measure what your customers think of your brand. There are many ways to improve this score.

| 10 Aug 2022

Customer Segmentation Using RFM Analysis

To run a profitable business, you need to know your customers. For which, you need to first segment them. Segmentation can be done in a number of ways, but one of the most effective one is RFM analysis. RFM stands for the Recency, Frequency, and Monetary value.

| 21 Jul 2022

Customer Analytics: How to Use It to Unlock Business Growth

Customer Analytics: How to Use It to Unlock Business Growth What is Customer Analytics?  Customer analytics is the powerful and clear investigation of customer information, and behavior with the objective to find out, attract and reach the relevant or suitable prospect. I

| 30 Jun 2022

Technology Advancements For Clienteling In Retail POS

Clienteling is the process of building relationships with your clients to better understand their needs and provide them with personalized service. In a world where online shopping is becoming increasingly popular, clienteling can help you stand out from the competition and build a loyal customer base.

| 27 May 2022

How To Integrate Lightspeed Retail POS With CDP

It is helpful to understand the in-store shopping and demand of customers with point of sales systems. However, limiting analysis to on-site behavior is only half the picture. Identifying customer expectations and aligning them with marketing is crucial in understanding customer digital activity before the site visit.

| 19 May 2022

Point of Sale Analytics: How to Use Data To Boost Foot Traffic and Promotions

POS terminals aren't just simple tills. They now have the power of a powerful device at the retailer's disposal. The information they collect can be analyzed by retailers to improve customer experiences, anticipate demand, and optimize stock levels.

| 06 May 2022

12 Proactive Strategies to Reduce Customer Churn Rate

For businesses, high churn rates and retaining customers are huge challenges. Churn can be reduced by identifying and addressing the reasons customers leave. Another strategy is to work with customers who are about to leave to understand why, and so be proactive in reducing churn. As part of this post, we examine the causes of high churn as well as strategies available for dealing with it.

| 25 Oct 2021

How Customer Journey Map is Turning Data into a Winning Customer Experience

A customer journey map can help you create a better customer experience. Such a map focuses on the customer's needs rather than your product. It assists customers in understanding their buying journey through a series of interactive tools.

| 01 Sep 2021

How to Analyze And Predict The Behavior Of Consumers

The power of data analytics has enabled some businesses to predict consumer behavior by analyzing past purchases, search histories, and social media profiles. Businesses that are able to predict customer behavior accurately will have an advantage over their competitors.

| 10 Aug 2021