banner

Customer Analytics

How to Achieve Business Success with Customer Intelligence

Customer Intelligence (CI) is a crucial aspect of generating sales. Without it, it’s difficult to understand the expectations of customers from your brand and which message will force them to make decisions. Fortunately, it doesn’t have to be challenging to acquire cust

| 07 Dec 2023

Predictive Analytics in Marketing: Hype or Reality?

Latest surveys report that the use of predictive analytics in marketing has increased after realizing its importance at the business level. Organizations looking to stay in a dynamic world use data analysis to predict upcoming shifts. Despite being predominantly used, the

| 05 May 2023

Power Your Retail Product Recommendation Engine with CIM

Both eCommerce and retail companies struggle to track changes in customers’ preferences and constantly update themselves to serve accurate recommendations. The solution to such a problem is the use of AI-driven product recommendation engines. Both retail and eCommer

| 28 Apr 2023

7 Ways to Boost Retail Revenue using Voice of Customer Data

Voice of customer data is all audience feedback that is collected by an organization from its audiences via reviews, survey forms, and social media comments to realize brand reputation and sentiment.  These insights can significantly impact marketing efforts, product road

| 29 Mar 2023

The Benefits of Identity Resolution in Customer Engagement

Today’s marketers have to thread the needle between providing customers an experience that is both personalized, without overstepping into uncanny levels of insight. This means you need a fresh approach to provide a unified customer experience. Speaking in marketing term

| 28 Feb 2023

How to Use Behavioral Analytics to Improve Customer Engagement

The biggest challenge for marketers is to achieve sustainable business growth despite high customer churn rates. While businesses are always interested in increasing the number of potential customers and converting them into paying customers for business growth, they ha

| 14 Feb 2023

Customer Acquisition vs Customer Retention: Which One is More Important?

Businesses invest a lot in numerous customer acquisition and retention strategies to gain fresh customers and see stable financial growth. However, customer acquisition vs customer retention – which one is more important? This question is unjustifiable, as both ar

| 09 Dec 2022

How to Create An Agile Personalized Customer Experience

How to Create An Agile Personalized Customer Experience In the digital age we live in, Customer Experience (CX) has become the key differentiator between a successful business and otherwise. Helping businesses in the process of providing a personalized customer experienc

| 07 Nov 2022

CDP Best Practices To Enhance Customer Experiences

Customer data platforms are a hot topic in the marketing world right now. Many companies are looking to implement CDPs in order to better understand their customers and create more targeted marketing campaigns. In this article, we roll out a roadmap for achieving CDP success in enhancing customer experiences.

| 21 Oct 2022