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Customer Analytics

How To Create An Agile Personalized Customer Experience

How To Create An Agile Personalized Customer Experience In the digital age we live in, Customer Experience (CX) has become the key differentiator between a successful business and otherwise. Helping businesses in the process of providing a personalized customer experienc

| 07 Nov 2022

CDP Best Practices To Enhance Customer Experiences

Customer data platforms are a hot topic in the marketing world right now. Many companies are looking to implement CDPs in order to better understand their customers and create more targeted marketing campaigns. In this article, we roll out a roadmap for achieving CDP success in enhancing customer experiences.

| 21 Oct 2022

Data Chaos: What Is It And How Can It Be Resolved

With the voluminous inflow of big data in every enterprise today, data chaos is a reality. Managing data is a must requirement.

| 05 Sep 2022

How to Improve Your Brand’s Net Promoter Score (NPS)

A Net Promoter Score is a key metric to measure what your customers think of your brand. There are many ways to improve this score.

| 10 Aug 2022

Customer Segmentation Using RFM Analysis

To run a profitable business, you need to know your customers. For which, you need to first segment them. Segmentation can be done in a number of ways, but one of the most effective one is RFM analysis. RFM stands for the Recency, Frequency, and Monetary value.

| 21 Jul 2022

Customer Analytics: How to Use It to Unlock Business Growth

Customer Analytics: How to Use It to Unlock Business Growth What is Customer Analytics?  Customer analytics is the powerful and clear investigation of customer information, and behavior with the objective to find out, attract and reach the relevant or suitable prospect. I

| 30 Jun 2022

Technology Advancements For Clienteling In Retail POS

Clienteling is the process of building relationships with your clients to better understand their needs and provide them with personalized service. In a world where online shopping is becoming increasingly popular, clienteling can help you stand out from the competition and build a loyal customer base.

| 27 May 2022

How To Integrate Lightspeed Retail POS With CDP

It is helpful to understand the in-store shopping and demand of customers with point of sales systems. However, limiting analysis to on-site behavior is only half the picture. Identifying customer expectations and aligning them with marketing is crucial in understanding customer digital activity before the site visit.

| 19 May 2022

Point of Sale Analytics: How to Use Data To Boost Foot Traffic and Promotions

POS terminals aren't just simple tills. They now have the power of a powerful device at the retailer's disposal. The information they collect can be analyzed by retailers to improve customer experiences, anticipate demand, and optimize stock levels.

| 06 May 2022