How to Achieve Business Success with Customer Intelligence
Customer Intelligence (CI) is a crucial aspect of generating sales. Without it, it’s difficult to understand the expectations of customers from your brand and which message will force them to make decisions. Fortunately, it doesn’t have to be challenging to acquire customer intelligence. In this blog, let’s explore how businesses are leveraging customer intelligence for… Continue reading How to Achieve Business Success with Customer Intelligence
Prasanna Chitanand | 07 Dec 2023
How Do You Target the Right Audience using Marketing Intelligence?
As a business professional, you are probably responsible for making many important decisions, whether it be something as simple as drafting a social media post for the company account or coordinating the arrival of a revolutionary product to market. But with the burden of this many decisions, how do you know if you are making… Continue reading How Do You Target the Right Audience using Marketing Intelligence?
Prasanna Chitanand | 25 Sep 2023
Why Your Company Needs Modern Business Intelligence in 2023?
In 2023, the international business intelligence market size is aimed to register a value of US $28,216.8 million. It is aimed at growing to $56,200.9 million by 2023. The market value of mobile BI is predicted to reach a CAGR of 22.43% between the forecast period of 2021 and 2026. Business Intelligence Definition Business intelligence… Continue reading Why Your Company Needs Modern Business Intelligence in 2023?
Prasanna Chitanand | 12 Jul 2023
Innovations in Predictive Analytics: ML and Generative AI
With the introduction of ChatGPT-3 and DALL-E2, the majority of investors started showing interest in businesses building generative AI. Moreover, the fact is generative AI is not enough to reach the needs of the AI revolution. The success of predictive models is relevant to the science fiction future that the majority of the customers want… Continue reading Innovations in Predictive Analytics: ML and Generative AI
Prasanna Chitanand | 09 Jun 2023
How to Use QSR Intelligence to Drive Revenue Growth
Data analytics has been transforming different sectors for many years, and the QSR (Quick Service Restaurant) sector is one of them. There is an increase in demand for Quick Service Restaurants (QSRs) with the change in consumption patterns, hectic schedules of people, and expansion of eCommerce channels in the market. By keeping the needs of… Continue reading How to Use QSR Intelligence to Drive Revenue Growth
Prasanna Chitanand | 19 May 2023
Predictive Analytics in Marketing: Hype or Reality?
Latest surveys report that the use of predictive analytics in marketing has increased after realizing its importance at the business level. Organizations looking to stay in a dynamic world use data analysis to predict upcoming shifts. Despite being predominantly used, there is a threat that it can become burdensome for users. The worldwide market for… Continue reading Predictive Analytics in Marketing: Hype or Reality?
Prasanna Chitanand | 05 May 2023
How to Boost Retail Revenue with a Product Recommendation Engine
Both eCommerce and retail companies struggle to track changes in customers’ preferences and constantly update themselves to serve accurate recommendations. The solution to such a problem is the use of AI-driven product recommendation engines. Both retail and eCommerce businesses adopt ML-based personalized product recommendations to select items to be displayed across the web or social… Continue reading How to Boost Retail Revenue with a Product Recommendation Engine
Prasanna Chitanand | 28 Apr 2023
7 Ways to Boost Retail Revenue using Voice of Customer Data
Voice of customer data is all audience feedback that is collected by an organization from its audiences via reviews, survey forms, and social media comments to realize brand reputation and sentiment. These insights can significantly impact marketing efforts, product roadmaps, and sales strategies. VoC (voice of customer) data offers retail businesses a clear analysis of… Continue reading 7 Ways to Boost Retail Revenue using Voice of Customer Data
Prasanna Chitanand | 29 Mar 2023
Easy Ways to Increase Conversions with Behavioral Segmentation
According to Accenture’s report, today, 87% of businesses concur that traditional experiences won’t meet the demands and expectations of consumers. With the segmentation technology, it’s very easy to understand clients on a deeper level. It plays a key role in the success of marketing campaigns. Grouping audiences into smaller segments based on their interests, actions,… Continue reading Easy Ways to Increase Conversions with Behavioral Segmentation
Prasanna Chitanand | 09 Mar 2023
