Innovations in Predictive Analytics: ML and Generative AI
With the introduction of ChatGPT-3 and DALL-E2, the majority of investors started showing interest in businesses building generative AI. Moreover, the fact is generative AI is not enough to reach the needs of the AI revolution. The success of predictive models is relevant to the science fiction future that the majority of the customers want… Continue reading Innovations in Predictive Analytics: ML and Generative AI
Prasanna Chitanand | 09 Jun 2023
How to Use QSR Intelligence to Drive Revenue Growth
Data analytics has been transforming different sectors for many years, and the QSR (Quick Service Restaurant) sector is one of them. There is an increase in demand for Quick Service Restaurants (QSRs) with the change in consumption patterns, hectic schedules of people, and expansion of eCommerce channels in the market. By keeping the needs of… Continue reading How to Use QSR Intelligence to Drive Revenue Growth
Prasanna Chitanand | 19 May 2023
Predictive Analytics in Marketing: Hype or Reality?
Latest surveys report that the use of predictive analytics in marketing has increased after realizing its importance at the business level. Organizations looking to stay in a dynamic world use data analysis to predict upcoming shifts. Despite being predominantly used, there is a threat that it can become burdensome for users. The worldwide market for… Continue reading Predictive Analytics in Marketing: Hype or Reality?
Prasanna Chitanand | 05 May 2023
How to Boost Retail Revenue with a Product Recommendation Engine
Both eCommerce and retail companies struggle to track changes in customers’ preferences and constantly update themselves to serve accurate recommendations. The solution to such a problem is the use of AI-driven product recommendation engines. Both retail and eCommerce businesses adopt ML-based personalized product recommendations to select items to be displayed across the web or social… Continue reading How to Boost Retail Revenue with a Product Recommendation Engine
Prasanna Chitanand | 28 Apr 2023
7 Ways to Boost Retail Revenue using Voice of Customer Data
Voice of customer data is all audience feedback that is collected by an organization from its audiences via reviews, survey forms, and social media comments to realize brand reputation and sentiment. These insights can significantly impact marketing efforts, product roadmaps, and sales strategies. VoC (voice of customer) data offers retail businesses a clear analysis of… Continue reading 7 Ways to Boost Retail Revenue using Voice of Customer Data
Prasanna Chitanand | 29 Mar 2023
Easy Ways to Increase Conversions with Behavioral Segmentation
According to Accenture’s report, today, 87% of businesses concur that traditional experiences won’t meet the demands and expectations of consumers. With the segmentation technology, it’s very easy to understand clients on a deeper level. It plays a key role in the success of marketing campaigns. Grouping audiences into smaller segments based on their interests, actions,… Continue reading Easy Ways to Increase Conversions with Behavioral Segmentation
Prasanna Chitanand | 09 Mar 2023
The Benefits of Identity Resolution in Customer Engagement
Today’s marketers have to thread the needle between providing customers an experience that is both personalized, without overstepping into uncanny levels of insight. This means you need a fresh approach to provide a unified customer experience. Speaking in marketing terms, this means a “360-degree view” of the customer, as it underpins how your brand interacts… Continue reading The Benefits of Identity Resolution in Customer Engagement
Prasanna Chitanand | 28 Feb 2023
How to Use Behavioral Analytics to Improve Customer Engagement
The biggest challenge for marketers is to achieve sustainable business growth despite high customer churn rates. While businesses are always interested in increasing the number of potential customers and converting them into paying customers for business growth, they have to strengthen their relationships with present customers to stay ahead of the competition. The main objective… Continue reading How to Use Behavioral Analytics to Improve Customer Engagement
Prasanna Chitanand | 14 Feb 2023
Time Series Data: Analysis vs Forecasting
Time series analysis produces a series of information in a specific sequence, so it is not the same as other analyses. The added advantage of such analysis is that it takes responsibility for a smoother data-cleaning process in a business. Time series Analysis is an important and valuable source of information for a wide range… Continue reading Time Series Data: Analysis vs Forecasting
Prasanna Chitanand | 14 Dec 2022
