AI in Marketing

How Industry Leaders are Driving Growth with Generative AI

In today’s technical era, consumer expectations are soaring, and businesses are changing the way they were operating earlier. Generative AI (GenAI) emerges as a transformative force and redefines how businesses innovate, engage, and operate. GenAI, a subset of artificial intelligence, can generate text, images, and a lot of predictive insights in the form of data,… Continue reading How Industry Leaders are Driving Growth with Generative AI

How ML Enhances Psychographic Customer Profiling

In today’s age of digitization, you can think that understanding your customers would be optional. Rather, it is quite imperative for modern times. Companies no longer confine themselves to the frontiers of demographic segmentation, but they move into psychographic profiling. Psychographic profiling digs deep into the lifestyles, values, attitudes, and interests of consumers. Machine learning… Continue reading How ML Enhances Psychographic Customer Profiling

Customer Profiling with ML for Hyper-Personalized Marketing

In today’s digital-first economy, businesses are shifting gears, from broad-stroke marketing to fast, hyper-personalized campaigns. What’s making this possible? Machine learning. It’s a technology that’s helping turn massive data sets into meaningful, real-time customer insights. Whether you’re a marketer aiming to truly understand your audience or someone stepping into the world of data-driven decision-making, knowing… Continue reading Customer Profiling with ML for Hyper-Personalized Marketing

How AI is Changing Business Intelligence: Expert Insights

How to Get a 360-Degree View of Customers with AI and Data?

The customer experience landscape has changed drastically. You cannot satisfy your customers with just traditional marketing elements. People don’t simply need personalization; they need it.  Large volumes of data are created and scattered across all these channels. How do you analyze every data?  You need to have a single view of your customers; this view… Continue reading How to Get a 360-Degree View of Customers with AI and Data?

Machine Learning: The Key to Modern Customer Profiling

A Forbes report states that 80-85% of enterprise businesses are investing in AI solutions at present. AI is a machine’s capability to replicate intelligent human characteristics by taking a set of entries into account and processing that data to deliver preferred results. With technological improvements in machine learning, organizations can build customer risk profiling models… Continue reading Machine Learning: The Key to Modern Customer Profiling

Top 10 AI Trends That Will Transform Your Businesses

AI has wrapped up traditional business methodologies and created a road map where success meets analytics. This technology is refurbishing the business with its high-powered, laser-accurate data. The article aims at providing valuable insights on the capabilities of AI technology in the changing business landscape, where it is effectively working on safeguarding your solutions from… Continue reading Top 10 AI Trends That Will Transform Your Businesses

7 Easy Ways to Use AI in Content Marketing Right Now

Creating relevant and engaging content by keeping marketing goals and the audience’s needs in mind is not an easy job.  Moreover, preparing a content strategy and sticking to a regular publishing schedule can be challenging for businesses with limited resources and time. Artificial intelligence steps in this case as it uses natural language processing to… Continue reading 7 Easy Ways to Use AI in Content Marketing Right Now

Why AI Matters in Email Marketing Success: A Comprehensive Insight

Marketing is the major region of business operations where it is said that artificial intelligence is expected to bring crucial change. According to McKinsey, in addition to sales, it is another business department where it will have a major financial impact. As for email marketing, 58% of marketers state that AI is benefiting their marketing… Continue reading Why AI Matters in Email Marketing Success: A Comprehensive Insight