AI in Marketing

How AI is Changing Business Intelligence: Expert Insights

How to Get a 360-Degree View of Customers with AI and Data?

The customer experience landscape has changed drastically. You cannot satisfy your customers with just traditional marketing elements. People don’t simply need personalization; they need it.  Large volumes of data are created and scattered across all these channels. How do you analyze every data?  You need to have a single view of your customers; this view… Continue reading How to Get a 360-Degree View of Customers with AI and Data?

Machine Learning: The Key to Modern Customer Profiling

A Forbes report states that 80-85% of enterprise businesses are investing in AI solutions at present. AI is a machine’s capability to replicate intelligent human characteristics by taking a set of entries into account and processing that data to deliver preferred results. With technological improvements in machine learning, organizations can build customer risk profiling models… Continue reading Machine Learning: The Key to Modern Customer Profiling

Top 10 AI Trends That Will Transform Your Businesses

AI has wrapped up traditional business methodologies and created a road map where success meets analytics. This technology is refurbishing the business with its high-powered, laser-accurate data. The article aims at providing valuable insights on the capabilities of AI technology in the changing business landscape, where it is effectively working on safeguarding your solutions from… Continue reading Top 10 AI Trends That Will Transform Your Businesses

7 Easy Ways to Use AI in Content Marketing Right Now

Creating relevant and engaging content by keeping marketing goals and the audience’s needs in mind is not an easy job.  Moreover, preparing a content strategy and sticking to a regular publishing schedule can be challenging for businesses with limited resources and time. Artificial intelligence steps in this case as it uses natural language processing to… Continue reading 7 Easy Ways to Use AI in Content Marketing Right Now

Why AI Matters in Email Marketing Success: A Comprehensive Insight

Marketing is the major region of business operations where it is said that artificial intelligence is expected to bring crucial change. According to McKinsey, in addition to sales, it is another business department where it will have a major financial impact. As for email marketing, 58% of marketers state that AI is benefiting their marketing… Continue reading Why AI Matters in Email Marketing Success: A Comprehensive Insight

Growth of Customer Segmentation Analytics with GenAI and ML

The best way to turn your audiences into loyal and valued customers is approaching them at the valid time, at the valid place, with the valid and relevant message. Still many marketing-led businesses don’t have access to complete data to support this fundamental concept in deciding when and how to activate touch points of customers.… Continue reading Growth of Customer Segmentation Analytics with GenAI and ML

How to Transform Visual Marketing using Machine Learning

Marketers spend much time understanding how to use visual media to enjoy the benefits provided by visual marketing. They have to set up a suitable ML solution to solve their marketing problems.  AI and ML technologies can offer a regularly updated view of the present needs of web users, looking at actions taken by them… Continue reading How to Transform Visual Marketing using Machine Learning

What is Named Entity Recognition (NER): Benefits, Use Cases

Named Entity Recognition (NER) is a field of computer science and natural language processing that deals with the identification and classification of named entities in text. The aim is to automatically extract information from unstructured text such as people's names, of organizations, locations, and so on.