banner

Mobile Marketing

App Analytics: The Path to Better Apps

App Analytics: The Path to Better Apps In last week’s post, I had talked of m-commerce, and how companies could take advantage of the popularity of mobile devices to leverage their brands. In this post, I will examine application analytics and how they can change t

| 13 Sep 2016

Mobile Commerce (m-commerce): Changing the Way We Do Business

What is m commerce (Mobile Commerce)? How mobile commerce (m-commerce) is changing the way of doing businesses?  Mobile Commerce, or m-commerce, refers to the new way companies are doing business that is centered around the increasing use of mobile devices like phones, t

| 08 Sep 2016

Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition

Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition In 2017, approx. 197 billion mobile apps were downloaded from app stores. This type of app store competition, integrated with faster technology development in the industry, makes new customer acq

| 10 Mar 2016