Behavioral Rank in Lead Scoring helps get not More but Quality Leads At the start of the year, many analysts had predicted that 2016 would see lead scoring – the process of identifying and grading a prospective customer’s intent – come of age. Table of Content
Growing Importance of Behavioral Data in Marketing Gone are the days when marketers would rely only on declarative data or self-reported data in their campaigns. Declarative is increasingly being replaced by behavioral data. According to the Interactive Advertising Bureau
