Behavioral Rank in Lead Scoring helps get not More but Quality Leads How behavioral rank in lead scoring helps get not more but quality leads? At the start of the year, many analysts had predicted that 2016 would see lead scoring – the process of identifying and gr
Growing Importance of Behavioral Data in Marketing Gone are the days when marketers would rely only on declarative data or self-reported data in their campaigns. Declarative is increasingly being replaced by behavioral data. According to the Interactive Advertising Bureau
