use of marketing mix modeling

Is Combining Marketing Mix Modeling with Attribution Modeling the Way Forward?

How to Combine Marketing Mix Modeling with Attribution Modeling? For decades, traditional marketers faced a challenge while allotting their marketing budgets among various marketing channels. Today, with the advent of digital modes of communication such as television and the Internet, as well as computing devices of all kinds, that job’s got even more taxing. “Effective… Continue reading Is Combining Marketing Mix Modeling with Attribution Modeling the Way Forward?