stp business model

Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B

Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B Continuing with our endeavor to explain the concept of customer personalization based on customer segmentation in marketing, in this post, we will look at the Segmentation, Targeting, Positioning or STP marketing framework and the role it plays in marketing to not only B2C but also B2B… Continue reading Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B