retargeting

Remarketing: Strategically Targeting Your Customers

What is remarketing? Remarketing is how you connect with people who have earlier interacted with your Site or mobile app. Although the word is used interchangeably with retargeting, both denote different plans of action. Retargeting is a sub-discipline of remarketing that uses cookies for existing campaigns to better target potential customers. Remarketing, on the other… Continue reading Remarketing: Strategically Targeting Your Customers