App Analytics: The Path to Better Apps
App Analytics: The Path to Better Apps In last week’s post, I had talked of m-commerce, and how companies could take advantage of the popularity of mobile devices to leverage their brands. In this post, I will examine application analytics and how they can change the way your company handles data. App analytics refers to a… Continue reading App Analytics: The Path to Better Apps
Samir Warudkar | 13 Sep 2016
Mobile Commerce (m-commerce): Changing the Way We Do Business
What is m commerce (Mobile Commerce)? How mobile commerce (m-commerce) is changing the way of doing businesses? Mobile Commerce, or m-commerce, refers to the new way companies are doing business that is centered around the increasing use of mobile devices like phones, tablets, and smartbooks. First developed as SMS-based services in the mid-1990s, m-commerce has… Continue reading Mobile Commerce (m-commerce): Changing the Way We Do Business
Samir Warudkar | 08 Sep 2016
Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition
Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition In 2017, approx. 197 billion mobile apps were downloaded from app stores. This type of app store competition, integrated with faster technology development in the industry, makes new customer acquisition more complicated for app advertisers. Earlier this week, PayPal’s Director of Mobile Commerce Rob… Continue reading Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition
Hemant Warudkar | 10 Mar 2016
