hotel industry data sets

Analytics helps Understand Potential of Online Channels in Direct Hotel Bookings

Analytics helps Understand Potential of Online Channels in Direct Hotel Bookings For several years, the hotel industry’s entire pricing strategy globally was – ‘heads in beds’. The thumb rule a hotel’s general manager deployed was – no room must go vacant. Filling hotel rooms (without really factoring in price) was the preferred way. That strategy’s… Continue reading Analytics helps Understand Potential of Online Channels in Direct Hotel Bookings