Even A B2B Business Needs A Customer Data Platform
Even A B2B Business Needs A B2B Customer Data Platform Unlike a B2C company, a B2B company has companies and businesses, not individuals as customers. Not only that, a B2B enterprise has to deal with a lengthy and often intricate buying cycle involving multiple departments. Sales is never a straightforward, one-on-one process here. Hence, if… Continue reading Even A B2B Business Needs A Customer Data Platform
Hemant Warudkar | 19 Oct 2020
