customer emotions examples

Why Your Business Needs Emotion-based Customer Segmentation

Why Your Business Needs Emotion-based Customer Segmentation An article published in the Harvard Business Review (HBR) recently citing fresh research tries to initiate renewed debate on the importance of customer emotions in a marketing ecosystem. It calls for enterprises to pursue emotional connections as a science, and a strategy. Co-authored by Scott Magids and Alan… Continue reading Why Your Business Needs Emotion-based Customer Segmentation