How to Analyze and Predict the Behavior of Consumers
The power of data analytics has enabled some businesses to predict consumer behavior by analyzing past purchases, search histories, and social media profiles. Businesses that are able to predict customer behavior accurately will have an advantage over their competitors.
Hemant Warudkar | 10 Aug 2021
Growing Importance of Behavioral Data in Marketing
Growing Importance of Behavioral Data in Marketing Gone are the days when marketers would rely only on declarative data or self-reported data in their campaigns. Declarative is increasingly being replaced by behavioral data. According to the Interactive Advertising Bureau, data can be labeled by different elements such as its source, the relation between the user… Continue reading Growing Importance of Behavioral Data in Marketing
Hemant Warudkar | 02 Jul 2018
