Consumer Behavior Archives

How to Analyze And Predict The Behavior Of Consumers

The power of data analytics has enabled some businesses to predict consumer behavior by analyzing past purchases, search histories, and social media profiles. Businesses that are able to predict customer behavior accurately will have an advantage over their competitors.

Vinay Dabhade | 10 Aug 2021

Growing Importance of Behavioral Data in Marketing

Growing Importance of Behavioral Data in Marketing Gone are the days when marketers would rely only on declarative data or self-reported data in their campaigns. Declarative is increasingly being replaced by behavioral data. According to the Interactive Advertising Bureau

Hemant Warudkar | 02 Jul 2018

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Consumer Behavior

How to Analyze And Predict The Behavior Of Consumers

Growing Importance of Behavioral Data in Marketing

AI in Marketing

What Is Named Entity Recognition (NER): Benefits, Use Cases, Algorithms

Customer Analytics

Customer Analytics: How to Use It to Unlock Business Growth

Marketing Analytics

How To Increase RoI Using Marketing Mix Model (MMM)

Content Type

Deep Neural Networks for Multi Touch Attribution Model: eBook

Customer Data Platform

How To Grow Your Business Using A CDP

Miscellaneous

All You Need To Know About Data Mesh