Behavioral Rank In Lead Scoring Helps Get Not More But Quality Leads
Behavioral Rank in Lead Scoring helps get not More but Quality Leads At the start of the year, many analysts had predicted that 2016 would see lead scoring – the process of identifying and grading a prospective customer’s intent – come of age. What is Lead Scoring? This group bet on the increasing reliance on… Continue reading Behavioral Rank In Lead Scoring Helps Get Not More But Quality Leads
Express Analytics | 02 Aug 2021
Growing Importance of Behavioral Data in Marketing
Growing Importance of Behavioral Data in Marketing Gone are the days when marketers would rely only on declarative data or self-reported data in their campaigns. Declarative is increasingly being replaced by behavioral data. According to the Interactive Advertising Bureau, data can be labeled by different elements such as its source, the relation between the user… Continue reading Growing Importance of Behavioral Data in Marketing
Hemant Warudkar | 02 Jul 2018
