banner

Behavioral Science

Machine Learning Solutions For Cold Start Problem In Recommender Systems

Machine Learning Solutions For Cold Start Problem In Recommender Systems Study the past to know the future – Confucius. While building product recommenders, the cold start is one of the biggest challenges that developers face, in addition to others such as data scarcity,

| 30 Jul 2021

Growing Importance of Behavioral Data in Marketing

Growing Importance of Behavioral Data in Marketing Gone are the days when marketers would rely only on declarative data or self-reported data in their campaigns. Declarative is increasingly being replaced by behavioral data. According to the Interactive Advertising Bureau

| 02 Jul 2018